Amazon, If you’re wondering whether to launch your Fashion Brand on Amazon, it’s important to consider the potential benefits. While competition and guidelines can be challenging, Amazon provides unparalleled reach and customer access. By leveraging the platform’s tools and resources, you can tap into a massive audience and scale your business to new heights. With careful planning and execution, Amazon can be a valuable revenue tool for your brand’s growth.

If you’re thinking about launching your brand on Amazon, it’s worth noting that the platform has been a valuable resource for countless third-party sellers. Amazon’s trusted and reliable services have helped many businesses establish themselves and reach new customers. With over 500,000 registered brands under its protection, Amazon’s track record speaks for itself. If you want to explore the benefits of selling on Amazon, we’ve got you covered with an article that outlines 5 key advantages you’ll enjoy as a seller on the platform.

1. Amazon’s customers keep growing bigger.

Since Amazon opened its doors to third-party sellers, the platform has experienced explosive growth, establishing itself as one of the largest eCommerce marketplaces in the world. With shipping services available to over 100 countries, Amazon has become a go-to destination for online shoppers worldwide. 

The COVID-19 pandemic accelerated the shift to online shopping, and Amazon was there to meet the demand. In 2021, the platform reported a staggering $469.8 billion in net sales, thanks to the billions of monthly visitors to its site. Despite the challenges of the pandemic and global supply chain disruptions, Amazon’s reputation as a reliable online marketplace remained unshaken. 

If you’re considering launching your brand on Amazon, now is the time to act. With so many potential customers at your fingertips, the platform provides a unique opportunity to reach a massive audience and grow your business.

2. Amazon features aid brand expansion and security.

As a seller on Amazon, you can access a wealth of resources and programs that can help you grow your business. Amazon’s extensive suite of seller tools is designed to give you a competitive edge and make it easier for you to reach your target audience. Whether you’re a registered brand or not, you can leverage these features to maximize your Amazon selling potential. In this article, we’ll explore some of the most notable features and resources available to Amazon sellers.

Seller Central

Once you’ve signed up for Amazon selling, your primary access point to your seller account is through the Seller Central portal. Here, you’ll find all the tools and content you need to manage your sales activity, edit product listings, and monitor inventory levels. You can also download the Amazon Seller App if you want to manage your account on the go. 

With Seller Central, you can also take advantage of valuable features such as payment and refund management, customer review monitoring, and detailed business reporting. You can also manage other tools like Amazon Custom and Fulfillment by Amazon (FBA) that can help streamline your operations. And if you’re looking to expand your business globally, you can do so easily with Amazon Global Selling, all available through Seller Central.

Seller University

If you’re new to selling on Amazon or looking to improve your skills, Seller University is a great place to start. It’s a free resource that offers a wealth of educational content, including articles, webinars, and FAQs. You can learn about everything from setting up your account to optimizing your product listings and managing your inventory. By taking advantage of these resources, you can gain valuable insights and strategies for growing your Amazon business.

Brand Registry and Protection

Registering your brand with Amazon Brand Registry is a crucial initial step in selling your products on Amazon. As a registered brand, you gain exclusive access to a range of seller tools to help manage your business. Additionally, Brand Registry helps safeguard your brand from fraudulent activity such as counterfeiting and hijacking, which could potentially harm your business reputation and steal your rightful position.

Amazon Advertising

Promoting your brand through advertising is an essential aspect of building your online presence. As a new Amazon seller, it is vital to leverage the advertising services available to you. Luckily, Amazon offers three Pay-Per-Click (PPC) advertising options: Sponsored Products, Sponsored Brands, and Displayed Products. All of which can be conveniently managed through your Amazon Seller Central account.

3. Sell on Amazon, Reach Millions of Prime Members

Amazon Prime is a subscription-based service that provides exclusive features like fast delivery services, Prime Video, Prime Music, and more. With two-day or same-day shipping offers customers a convenient and attractive online shopping experience. 

According to reports in 2021, Amazon’s Prime membership reached 200 million and is expected to keep growing due to its exceptional services. Furthermore, Prime eligibility is considered a crucial factor for customers when deciding where to purchase. If you do not offer Prime shipping, you may lose potential customers. Hence, it is recommended to enroll in FBA or try the Seller-fulfilled Prime program.

4. Amazon’s search engine makes it easy for customers to find and purchase your products.

Amazon’s search engine is designed to facilitate shoppers in finding the products they want. The A10 algorithm, which Amazon uses, takes into account various factors, including sales history, seller credibility, conversion rate, organic sales, and click-through rate, to rank product listings. To appear high on the search engine results page (SERP), it is crucial for sellers to implement various search engine optimization (SEO) strategies. These strategies include using relevant keywords, creating compelling product descriptions, uploading high-quality photos, and generating authentic reviews. In addition, sellers can bid for Sponsored Products or other pay-per-click (PPC) ads to secure a prominent spot on the SERP.

5. Brand owners have tools to boost brand awareness.

Amazon’s Brand Registry Program provides exclusive tools and features to enrolled brand owners, designed to boost their sales and increase brand awareness. Some of these tools include:

A+ Content and Stores

Once you’ve opened a selling account on Amazon, creating your first few product listings is likely your next step. These listings typically include product titles, bulleted features, product descriptions, images, and delivery information. However, after your application for Brand Registry is accepted, you’ll have access to additional tools to enhance your listings. With A+ Content, you can provide more details and photos about your product and its benefits to buyers, maximizing the potential for sales. Additionally, you can create a storefront using the Stores feature, allowing for a more immersive shopping experience with text, images, and videos. This can help to boost brand awareness and encourage potential customers to make a purchase.

Brand Analytics

Amazon Brand Analytics is a tool available on Seller Central that provides registered brand sellers with valuable insights to help them make informed business decisions. Through features such as Search Terms, Market Basket Analysis, Demographics, and Repeat Purchase Behavior, brand sellers can generate reports on customer behavior, including conversions, repeat purchases, and more.

Managing an e-commerce store can be challenging, but Amazon provides opportunities to scale your business and increase brand awareness. As a brand seller, you can leverage Amazon’s large customer base and Prime members. Additionally, Amazon offers various tools, programs, and services exclusive to registered brand sellers, such as Amazon FBA, A+ Content, and Brand Analytics.  Do you have questions or need assistance enrolling your brand in the Amazon Brand Registry program? Schedule a free consultation with us by clicking here. You can also reach us by email at tm@trademarkangel.com.