Register a Trademark in Brazil2022-12-16T08:17:56+00:00
registration of trademark Brazil

Register a Trademark in Brazil

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Register a trademark in Brazil

Brazil is a first-to-file country meaning that rights in a trademark belong to a party who registered the trademark. There are some exceptions to this rule like “right of precedence in registration” based on good-faith prior use of an unregistered trademark.

If you plan to do business in Brazil, a Brazilian trademark should be filed as soon as possible.

Important highlights of the Brazilian registration process:

  • Multiple class applications are possible in Brazil, but not operational at the moment. Therefore, for now, it is necessary to file each class in a different application/process.

  • Co-ownership of a trademark is also possible in Brazil

  • A Brazilian trademark in a regular (smooth) procedure nowadays takes about 10 months from application till granting (no oppositions/office actions/denials).

  • First-to-file country just like China and Mexico, with a few exceptions to defend good faith.

  • Registration is valid for 10 years starting from the day of registration (not from application like in many other countries).

  • In Brazil, there are government filing fees and government registration fees (grant fees).

  • Proof of use is not required at the time of filing

We can help you to register a trademark in Brazil. We have a designated Brazilian attorney to take care of all your legal needs in Brazil from obtain a trademark clearance in Brazil to trademark registration.

Pricing of Our Packages

The prices are in US$ for Brazil

SAIL THROUGH

$495
  • Covers filing your application and reporting the progress all the way to registration. Single class. This is our entry-level package.

ALL IN

$875
  • Covers full trademark registration, including dealing with non-substantive examiner’s objections. Single class. Re-filing guarantee.

BELLS AND WHISTLES

$1195
  • Covers full trademark registration, including reporting and responding to all examiner’s objections. Re-filing guarantee.

Details about pricing packages

Government fees are not included in our packages and are extra

The prices are in US$ for Brazil

Upgrades

Upgrade 1

$380
  • Upgrade “SAIL THROUGH” package to “ALL IN” package.

Upgrade 2

$700
  • Upgrade “SAIL THROUGH” package to “BELLS AND WHISTLES” package.

Upgrade 3

$320
  • Upgrade “ALL IN” package to “BELLS AND WHISTLES” package.

FAQ

Is power of attorney required in order to file a trademark in Brazil?2022-08-17T00:35:17+00:00

A power of attorney is necessary for trademark filing. We will provide a power of attorney for you. It is not necessary to legalize nor apostille the POA and a simple PDF copy will suffice.

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    What is Brazilian Trademark Office called?2022-08-17T00:35:17+00:00

    Brazilian Trademark Office is called Brazilian Institute for Industrial Property (Instituto Nacional da Propriedade Industrial; INPI).

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      What are the filing requirements for a Brazilian trademark?2022-08-17T00:35:17+00:00

      We need the following information in order to prepare a trademark application in Brazil.

      • The full legal name of the applicant (either your company or your personal name)

      • The full address of the applicant.

      • The trademark name. If you are filing for a logo, we need to see the logo.

      • The products which you sell or plan to sell under your trademark (provide a list).

      • The services which you offer or plan to offer under your trademark (provide a list).

      • Power of attorney.

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        How long is a Brazilian trademark valid for?2022-08-17T00:35:17+00:00

        A trademark in Brazil is valid for 10 years from the registration date (not from the application date like in many other countries). It can be renewed every ten years by paying a renewal fee.

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          How long is a trademark opposition period in Brazil?2022-08-17T00:35:17+00:00

          A trademark opposition in Brazil may be filed by an interested party within 60 days from the date of its publication. Considering however that the opposition may take months to be published, usually we will know about it in about 06 months from its filing.

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            Is trademark use required for trademark registration in Brazil?2022-08-17T00:35:16+00:00

            While use is not required for trademark registration, a trademark in Brazil may be cancelled by a third party on the basis of non-use it there has been no use for more than 5 years and if there have been no legitimate reasons excusing non-use. Cancellation can be filed only after 5 years counting from the granting and a request is submitted by an interested party only, not ex oficio by the BPTO, and with the payment of a corresponding fee.  The owner of a registered trademark has an onus of proving that the trademark has been in use for the past five years.

            The applicant should be capable to prove activity in the classes of the applications; however, the local representative will sign a declaration of such activity at the time of filing. It is not necessary to send a declaration at this time of filing. The Brazilian PTO, however, may ask proof of activity at any time after the application.

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              Are multi-class applications allowed in Brazil?2022-08-17T00:35:16+00:00

              Multiple class registrations are possible in Brazil, however, they are not operational yet and, when they are, we must consider that the official fees for each extra class are the same ones as for an individual application. Considering this, local attorneys in many cases prefer individual applications (for each class) because an eventual denial in one application will not interfere directly in the other(s) by doing so.

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                Can you file a trademark application yourself in Brazil?2022-08-17T00:35:16+00:00

                Foreign applicants must be represented by a registered Brazilian trademark attorney.

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                  Do you provide a free trademark search in Brazil?2022-08-17T00:35:16+00:00

                  We provide a free basic trademark search. We strongly recommend to conduct a trademark clearance search.

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                    What types of trademarks can be protected in Brazil?2022-08-17T00:35:16+00:00

                    In Brazil, trademarks can be categorized as follows:

                    1) Work marks

                    2) Figurative trademarks consisting of drawings

                    3) Combined marks consisting of words and images (Called word and device mark)

                    4) 3D trademarks

                    Most commonly filed trademarks are 1, 2 and 3.

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                      What cannot be registered as a trademark in Brazil?2022-08-17T00:35:16+00:00

                      Trademarks that are not distinctive are not registrable. Generic trademarks cannot be registered either. Clearly descriptive trademarks like BEST FOOD for fruits is not registrable. Geographic indications are not registrable as trademarks. Personal names or signatures, family names or patronymic and images of third parties are not registrable, except with the consent of the owner or his/her estate.

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                        Please describe trademark registration process in Brazil.2022-08-17T00:35:16+00:00

                        Trademark registration process in Brazil is as follows:

                        After application for trademark registration in Brazil has been filed, INPI will conduct a basic assessment to make sure the trademark application meets formal requirements.

                        The trademark application will be published in the INPI’s official bulletin only if the minimum requirements are met. The publication is 60 days during which oppositions may be filed. If no opposition is filed, INPI will do a detailed examination of the application and decide whether the trademark can be registered in Brazil. INPI will examine the trademark for distinctiveness and also conduct a trademark search for similar trademarks. Unlike in Europe, if a similar trademark is found it can be a ground for trademark refusal by INPI. For this reason, it is wise to perform a clearance trademark search for confusingly similar trademarks.

                        What is interesting is that INPI does not communicate with the applicant in case the trademark is refused. Instead, the change of the application’s current status, request for payment of additional fees or further documents are published by INPI in the weekly bulletin. Therefore, the weekly bulletin must be checked on a regular basis and this is one of the reasons for having a local attorney handling the process.

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                          On what grounds may a trademark be refused in Brazil?2022-08-17T00:35:16+00:00

                          Trademark applications in Brazil are examined to make sure they are distinctive and to make sure there are no similar prior filed or registered trademarks (this is similar to US, Canadian and Australian trademark law procedures).

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                            What classification system does Brazil use?2022-08-17T00:35:16+00:00

                            Brazil adopts the Nice Agreement.

                            INPI publishes its own list of accepted goods and services which conforms to the Nice Classification or publishes office actions if products or services may not be in the correct class.

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                              Articles

                              Register a trademark in Canada
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