Being a business owner means you have to make many critical decisions that can affect your bottom line and your employees for the positive or for the negative. One such decision that arises is during times of emergency and whether to shut your doors to preserve the safety of your employees and the status of your enterprise. The other side of the coin is whether to stay open so as to not lose profits and customer loyalty. What factors do you rely on when choosing what to do or what not to do? The current coronavirus crisis has many business owners scratching their chins and, in some cases, pulling their hair out in worry. There are some common solutions and some hard choices. This article will hopefully point you towards the perfect answer.

So, should you close your business because of this pesky coronavirus? Well, the truth is, if you have an online presence, then the answer is really a simple, “no! –of course, you don’t have to shut down.” However, if you do not have an online presence it may be the wise choice for common sense and liability reasons to do so. Wait, before you do think about this. If you do not have an online presence, and your business is a right fit, it is not too late to get one. In fact, it is a perfect time.

Trademark Angel has been a fully online business service since day one. Trademark Angel is an International Trademark Registration Agency with offices in Canada and the UK. We offer trademark registration in 9 jurisdictions including Canada, USA, Mexico, UK, EU, Germany, Australia, China and India on a regular basis.  We also file in other countries. In fact, we have over three decades experience in the trademark field. We have more than twenty employees working from their homes. Most of them say they would never go back to operating in a traditional office with real fax machines, lazy assistants and long commute. In addition, most of Trademark Angel clients are Amazon sellers. Being an Amazon seller is even more important now than before. You can do the work without leaving your home and risk getting ill. The sellers love it because it gives them freedom to work from anywhere in the world while earning good income from an environment which is very safe, convenient and comfortable. You and your employees can also do the same.

The coronavirus is going to be around for awhile but not forever. Yet, there is always going to be some type of event that will force you to ponder closing your business down. This is why it is ever more critical to implement an online presence to preserve the sanctity of your brand and your profits. After this crisis has come and gone, millions of people, after having experienced “social distancing” for work and play, are going to desire it on a continuous basis and are going to purchase from those companies with an online presence first. With this in mind, did you know that attracting a single new customer costs five times as much as keeping an existing one (Lee Resources 2010)? This is a mind-boggling statistic, but it should not be surprising.

One of the best ways to retain your customer base is by giving them the option to buy online. Ecommerce is the future. Some merchandise lines (like clothing and beauty products in particular) have earned an astounding 25% average CGR between 2000-2014. More to the point, growth projections estimate that by 2022, ecommerce revenues will surpass $638 billion in the U.S. alone (bigcommerce.com 2019). So, to make your business not only relevant but also profitable in today’s marketplace you should get your trademark up and running online.

This is where Trademark Angel comes in. We understand that customer retention is a prime strategy in any company’s business model. We also understand that an online presence is the best prime retention tool there is. We have hundreds of examples of success stories based on this easy concept. Let us help you also succeed.

In today’s world, digital supremacy is the lynch pin for any business and more and more businesses will try to become operational online in the near future. But it’s also a world that is becoming more and more unsure of itself. If you are desiring to set up an online presence with a quality trademark, you do not want to go it alone. Contact us to help guide you through the process which can be challenging and complex. We are experts in this area of opportunity and reward. Trademark Angel offers affordable flat-rate packages that cover all aspects of the trademark registration process. We can advise you what trademark and in what country you should file depending on your business goals. We know how to minimize the time for obtaining trademark registration. In other words, we are a full-service registry agency that can handle all your needs.