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Avoiding IP Infringement with Chinese Sourcing

If you’re an Amazon, Ebay or Etsy seller, you may have considered the possibility of sourcing your goods from China, a common practice in many businesses. However, a concern that arrives with Chinese sourcing is the fear of “knockoff” products, trademark and patent infringement.  While China’s production laws can unfairly fall under this perceived weakness, it is true that IP infringement can occur with improper sourcing practices.

As a business owner, you want two things: 1) to protect your intellectual property (IP), and 2) to import and sell your goods under the supervision and guarantee of legal production processes. We understand the fear of “handing over” one’s IP to a different country, which is what it often feels like when dealing with overseas production.

However, with the proper steps taken, there should be little fear in utilizing outside sourcing for your business. These steps ensure the protection of your own IP as well as the avoidance of legal concerns involving infringement.

What Constitutes IP Theft?

If an individual or a business legally owns the rights to a brand name, product design, or patent, and another party uses these goods without permission, this constitutes IP theft.

Not only does this affect the infringing party, who is subject to costly lawsuits and steep fines, but if affects the owner of the IP, as well. Potential customers may decide to purchase the “knockoff” goods of the infringing party, thereby costing the owner much-needed revenue. Or, the customers may confuse the “knockoffs” with the legitimate IP owner, thereby ruining the IP’s integrity and reputation for quality.

How Do I Know What’s Considered IP?

If you’re unsure of what’s considered IP under your business, it’s beneficial to know that there are three types of intellectual property: patents, trademarks, and copyrights.

Patents

A patent grants its inventor (or designer) exclusive rights to the invention or design for a set amount of years (typically 20). Patents are most often used for things like packaging design, product design, and specific functional components. In fact, often only one part or one feature of a product (typically the distinctive feature) is patented.

Patents are typically country-specific, meaning that a patent based in the US would not be legally defensible abroad. However, if that product makes its way into a US market, that would constitute IP infringement.

Trademarks

Trademarks almost always concern the brand(s) of a particular business, and/or logos and slogans/mottos. You most often see the ® associated with registered trademarks. Trademarks last indefinitely. If you see a ™ next to a brand, that means that the name is used as a source indicator (as a trademark).

Copyright

Copyrights are concerned with protecting creative works, like poems, songs, or publications. While copyrights are usually not applicable to imported products, they can affect things like the copy on an online listing. It’s often difficult to prove copyright infringement, especially when the products fall under a common market.

The US, especially, has very strict IP laws, more so than other countries. This means that selling a “knock-off” product, or using a too-similar brand name (Schwin Bicycles vs. Schwinn Bicycles), or utilizing a patented idea without permission can get you into serious legal trouble. And because countries like China have more forgiving IP regulations, this can cause major headaches when attempting to import to the US.

How Can I Avoid Unintentional Infringement?

First, it’s important to note that you should never knowingly infringe upon someone else’s IP. Often, the first response is a cease-and-desist letter from the infringed party, but these cases can become serious and expensive problems to resolve. By considering these options below, you’ll ensure that you avoid even unintentional forms of IP infringement.

1. Know your suppliers and ensure that they’re credible

Typically, big manufacturers are credible, experienced, and highly regulated. They bring in a high amount of revenue annually and are committed to following IP regulations when producing or exporting products. On the other hand, smaller, lesser-known manufacturers are often struggling to break even, and usually do not have the same kind of oversight and regulatory standards seen in more active manufacturers. These smaller businesses are often not familiar with overseas IP standards, meaning that they could unintentionally get your business in to trouble due to lax production regulations.

But keep in mind that it is never your supplier’s responsibility to know your country’s IP standards. It’s your job to make the supplier aware of all relevant regulations and similar IPs to which you’d like them to adhere and/or avoid. If you’re working with a credible supplier, they’ll ensure that your products don’t infringe upon someone else’s IP with the correct information.

2. Get it in writing

Signing a contract can ensure that the supplier you’ve partnered with will honor the terms of the production agreement. This also gives you the chance to attach the applicable patents, trademarks, and copyright descriptions that your supplier can keep as a reference. And don’t forget to include a penalty clause in case the manufacturer unintentionally violates the contract.

3. Include an NDA

A non-disclosure agreement (NDA) is an agreement of confidentiality between you and your supplier. This NDA protects both your business information and its IP, ensuring that the supplier may not utilize your products for their own benefit (i.e. selling them to an overseas market), or even talk about your IP to other businesses or suppliers.

Some suppliers may be remiss to sign NDA’s, but we recommend working with firms like Trademark Angel that can help you with the fine print.

And remember that an NDA will do very little for you unless you also own the respective IP of the goods and/or products. If you don’t actually own the IP, then a company breaking an NDA will face very little consequences

4. Ensure that your IP is registered

 It’s a good idea to register you IP (whether it’s a trademark, patent or copyright to a lesser extent) in as many countries in which you plan to do business. Remember that many IP laws are nationally-bound, meaning that you’ll require multiple registrations when dealing with multiple national markets.

5. Know your industry

Be knowledgeable of the major products and leading brands within your industry. This knowledge makes it that much easier to notice, and avoid, potential knock-offs or illegal copycats. For example, if you’re familiar with Schwinn Bicycles, you would know that a product with the name Schwin Bicycles is an IP infringement and thus should be avoided.

6. Search online for similar patents

The good news about patents and many forms of IP is that the companies who hold them will display them publicly online. Using a search engine (patents.google.com) is often the easiest way to discover what patents are already in the field, ensuring that you and your business do not accidentally infringe upon them.

7. Search for similar trademarks

Filing your trademarks early is the best way to ensure you get ahead of the game, especially if you are an Amazon seller and would like to get into the Amazon Brand Registry. Before you decide on a trademark for your product, make sure to search for a trademark to ensure the brand you have selected is available for use and registration. Namechk.com is a great free source to start and Trademark Angel offers a free trademark search.

8. Take preventative measures

 It’s a great idea to hire a legal advisor to keep an eye on your market, so that you can be notified of a potential infringement right away. Similarly, you’ll also want to avoid things like unnecessarily sharing your IP with outside parties or explaining design ideas to competitors. You want to have a set, reliable method of responding to violations as soon as you find them, as well as frequent inspections of your manufacturing to ensure proper compliance.

If your business plans to source from overseas markets, like China, then following the steps above will ensure that you avoid the headache of an unintentional IP infringement, all while protecting your own valuable assets. Infringement cases can be costly, time-consuming, and detrimental to your business; it’s important to stay ahead of the curve and ensure proper IP standards.

If you have any questions about IP, or the causes and effects of infringement, feel free to reach out to the Trademark Angel team. Our experts are more than happy to walk you through the legal and necessary steps to keeping your business a success.

What is a disclaimer in U.S. trademark applications?

US trademark applications

If it’s your first time (or fourth time!) filing US trademark applications, you might be contacted by a trademark Examiner who requires that a disclaimer be added to your application. Sometimes, this can even take the form of an official Office Action, meaning that the application is in danger of being rejected if such a disclaimer is not provided. But what exactly is a disclaimer, and what does it mean to include one?

To begin, it’s important to realize that some aspects of your US trademark application, like a particular word, might be so common of a term or a descriptor that it would be impossible to trademark. For example, let’s say that you’re filing an application for the legal use of the company name Jim’s Bicycle Bonanza. The term “Bicycle”, in this regard, is a common one. Many of your competitors and peers would likewise have company names that utilize the term “Bicycle”, like Suzy’s Bicycle Stop-and-Shop and Alpine Bicycles and Boards. Because of the ubiquity of this term, you need to provide a disclaimer to your application noting that you are not attempting to trademark the use of the term “Bicycle” itself. In other words, it’s you noting that other parties have the free and legal use to the term “Bicycle” in their own, original iterations.

Now, it is possible to argue a particular term’s unregisterability with the trademark Examiner, if you have good reason to do so. But for the most part, failing to provide a disclaimer for “common use” terms will result in your application being rejected.

US trademark applications:

What other terms might be cause for a disclaimer?

  • Descriptive words, like “Fantastic” or “Blue”
  • Informational words, like the year of a company’s founding or notices like “Since ____” (i.e. “Since 1950”)
  • Geographical words, like “Coastal” or “Southern”
  • Generic words, like “Bicycle” or “Pillow” or “Vegetable”

Of course, none of this means that you can’t trademark Jim’s Bicycle Bonanza. It merely means that you are not applying for the legal ownership of term “Bicycle” in and of itself. As such, a disclaimer would look something like:

Apart from the respective mark, no claim is being made to the exclusive use of the term BICYCLE.

Is it possible for an entire trademark to be disclaimed?

No, because that would defeat the purpose of filing a trademark application in the first place; if this were the case, the trademark would merely be rejected for being too generic or descriptive. Rather, the disclaimer is merely noting that certain parts of its composition (like the use of the term “Bicycle”) are not trademarked.

Should you ever provide a voluntary disclaimer during filing?

With rare exceptions,  the answer is NO. Volunteering a disclaimer is like admitting that your trademark has a weakness, usually not a good idea to do. Generally speaking, we usually recommend not to provide any voluntary disclaimers during filing.

Are disclaimers required in Canada?

No, in Canada disclaimers are no longer asked for, except for 11-point Canadian maple leaf, use of which has to be disclaimed.

In conclusion, disclaimers are common, straightforward, and often necessary for a trademark application to be accepted. And if you have any questions about what might need a disclaimer, ask a representative from TRADEMARK ANGEL! Our team of experts is happy to help with any step of the trademark application process.

 

Thanks,

The Trademark Angel Team

Choosing and Comparing Business Structures

Your business’s legal layout or structure has a bearing on your liability as an owner. The legal framework also influences the tax liabilities, the degree of control the proprietor has, and so on and so forth. Now, the kind of incorporation procedure you will ultimately choose depends invariably on your needs and preferences and to a considerable extent on the prevailing circumstances.

To be specific, the act of setting up a startup or a company usually boils down to choosing the appropriate commercial layout that is consistent with your short-term and long-term business objectives. This consistency has more to do with conforming to the tax laws that are specific for each and every framework. Talking about the business structures, there are three broad types namely, corporation, partnership, and sole proprietorship.

The structure of both sole proprietorship and partnership is almost the same in both United States of America and Canada. However, the other types of company structures in USA are LLC, S Corporation and C Corporation. While on the other hand, in Canada there are two more business structures, namely, Corporation and Cooperative.

All the above kinds have their characteristic features, benefits, and disadvantages. In the following paragraphs, the nature, benefits and drawbacks of some of the most common types of business entities have been outlined:

General Partnership

A partnership firm is a business entity established by a minimum of two individuals both of whom are owners of the outfit, co-owners to be precise. In other words, the owners of a partnership company share the ownership. The partners engage themselves in the day to day commercial activities and receive a share of the proceeds (or losses for that matter) in proportion to their investments.

A typical partnership entity is similar to a sole proprietorship enterprise in many ways at least with regards to formation or incorporation. The one and only basic difference is that the former always has a single proprietor while the latter setup has more than one owner. In order to form a partnership, there has to be at least two investors or partners.

Of course, a partnership outfit can be constituted by more than two partners as well. A partnership generally does not have a legal structure, very much like sole proprietorship. Nevertheless, the constituting partners draw up a contract or agreement that clearly outlines some crucial specifics related to trade including expenses, revenue sharing, and accomplishments of everyday tasks.

The terms and conditions of carrying out day to day trading as summarized in the contract are legally binding on all the partners. The partners are also required to pay taxes and duties which are proportionate to their earnings and expenses.

Advantages

✔ Since ownership is divided or shared, it facilitates in the allocation of responsibilities as per the partners’ innate strengths and weaknesses or shortcomings.

✔ Very few legal formalities have to be fulfilled in order to incorporate a partnership firm.

✔ Losses incurred in the business can be subtracted and adjusted with taxes.

✔  The partners have greater access to funds and capital assets owing to their judicious sharing of financial resources

Drawbacks

✔ Business growth and development could get impeded owing to disagreements and difference of opinions between the partners.

✔ The take home profit for each partner may not seem large enough as the same has to be shared. Additionally, taxes have to be paid on the revenues and sale proceeds which could diminish the net profit.

✔ Partners have unlimited liability, both individually and jointly.

Sole Proprietorship

Sole proprietorship is the simplest and commonest structure of business. In a sole proprietorship firm, the owner takes all the profit as well as bears the entire losses individually. The sole proprietor is also responsible for paying taxes and supervising the routine activities of the business. Majority of those who are looking to embark on a new commercial venture opt for the sole proprietorship route simply because it can be easily established and informal in nature.

The taxation and legal officials do not differentiate the sole proprietor and his or her business but regard the two as identical. The statutes pertaining to tax consider the sole proprietorship as a source of income for the owner. Therefore, the tax laws necessitate the sole proprietor to mention the financial specifics of the business in the personal income tax document.

The fact that sole proprietorship entity is synonymous with its owner, it has one noticeable advantage. The sole proprietor can leverage and manage taxes in a better manner compared to a corporation or partnership business. For instance, when the establishment incurs losses, the same can be used as a handle to reduce tax liabilities or writing off or offsetting income or earnings from other business sources.

You also do not have to file taxes separately for your entity and yourself. The profits or losses generated in the business are specified in the personal income tax return form of the proprietor. The simplicity and convenience of running a sole proprietorship is somewhat offset by sweeping liabilities related to taxes, debts, and loans.

Advantages

✔ Establishing the startup is remarkably convenient, inexpensive, and simple, requiring minimal paperwork.

✔ Sole proprietor is the be-all and end-all of the entity, taking all the decisions and overseeing the entire business.

✔ Bookkeeping requirements entail very few legal technicalities.

Disadvantages

✔ Liabilities of the sole proprietor are unlimited.

✔ Raising capital and funds for steering growth can be an uphill task as investors do not have any stake in the business.

✔ Owner is solely responsible for managing the daily activities which can prove burdensome and challenging at times.

✔ All tax liabilities are incumbent upon the owner.

Limited Liability Company

A company with a limited liability legal structure enjoys the benefits of a limited liability corporation and the simplicity or adaptability of a partnership firm. A corporation as a limited liability company (LLC) tends to be a comparatively complex legal structure, vis-à-vis a proprietorship or a partnership firm. A corporate unit or organization is formed by shareholders through a process of incorporation which is quite elaborate to say the least.

The incorporation procedure is private and at least two members come together to form the company with pre-agreed sharing ration. The shares which creates formal ownership, by their very inherent nature, makes the shareholders and the LLC distinct from one another. In other words, the shares embody that the LLC is a separate entity distinct from the shareholders with its own tax and debt liabilities.

This provision where the limited liability company comes to have its own legal identity and existence spells numerous tax benefits for the management and the shareholders (i.e. owners). For instance, the owners who receive salaries by their virtue of being corporate employees are exempt from paying taxes incident on the organization. They are only required to pay income taxes on their earnings or salaries.

Additionally, the legal incorporation process also furnishes a level of liability safeguard for the debts of the corporation as well as the organization’s registered name. The corporate has a permanent existence which signifies that the entity continues to exist regardless of whether shareholders or employees stay or leave. A corporation ceases to exist only when it is disincorporated or dissolved in a legal manner.

Advantages

✔ The key advantage of the LLC legal form is its flexibility, especially regarding how profit and management authority are determined.

✔ Members forming a corporate, can draw up an agreement in a way that they find suitable.

✔ There is ample opportunity for commercial growth and progress as incorporating members are generously incentivized to take a personal interest in the same.

✔ Members stay immune from the fallout or aftermath arising out of business activities and decisions.

Drawbacks

✔ Incorporating a limited liability company involves taking numerous complex steps and submitting more paperwork compared to a partnership or sole proprietorship.

✔ LLC members have to pay appropriate taxes by virtue of their being looked upon as self-employed or independent investors.

✔ The continued existence of the corporation is invariably dependent upon the willingness of the incorporating members to carry on with the business.

C Company

A corporation is a complicated legal unit, more complex than what has been discussed above. The corporation, legally owned by shareholders has administrative fees, tax structure, and legal niceties that are hugely complex.

 Benefits

✔ Only profits earned directly by the corporate owners like dividends, bonuses, and salaries are liable to be taxed. Additional or extra profits are subject to taxation at a much lesser rate.

✔ The owners do not have to pay taxes contingent on the corporation.

✔ All debts of the corporation are settled or offset via its own assets and the personal assets of the shareholders are not hypothecated or attached.

✔ Capital resources and fund generation becomes easier courtesy stocks sale.

Disadvantages

✔ Establishing a corporation can be a time-consuming and expensive process.

✔ Regulations imposed by local, state, and federal authorities makes the paperwork exceedingly complex.

✔ C corporations are adversely affected by the incidence of double taxation-the entities have to pay taxes on incomes (i.e. taxes on profits) and again for dividends or bonuses paid to shareholders.

S Company

An S company is different from the C Corp in that the former has only layer of tax which is at the personal or shareholder’s level.

Advantages

✔ S Corp shareholder have to pay taxes as company employees which is much less than what C Corp shareholders have to pay.

✔ The existence of S Corp is perpetual.

✔ Expenses of shareholders or employees can be offset or written off.

Drawbacks:

✔ The S Corp is liable to be reclassified or demoted to a lower category if there is noticeable incongruity between salaries of employees and compensation to shareholders.

✔ A S Corp’s administrative procedure is very complicated.

It is recommended that you seek the counsel of a business attorney before you make up your mind on a particular business structure. Trademark Angel works with a few trusted partners who can help you decide on the best legal structure for your business.

11 Trademark Tips: how should I list products and services in my trademark application?

A trademark application cannot be filed for “everything”, as a “general brand” or to “prevent others from registering a similar trademark”. There is no such thing as an umbrella trademark that will cover everything under the sun. If you are an Amazon seller and don’t know what you are going to sell, you will need to go back to the drawing board and come up with a business plan for the next year or two. Once you know what products you will be selling, you can file a trademark application.

Both the U.S. Trademark Office and Canadian Trademark Office require trademark applicants to list and describe all products (and services) that are sold or plan to be sold when applying for a trademark registration.

To minimize the risk of getting an objection from the Trademark Office, below you will find easy tips for creating an acceptable list of goods and services. Of course, your trademark attorney or trademark agent will properly classify your products for the trademark filing but below tips are provided just to give you a general understanding of how trademark classification works.

  1. Be specific and avoid using full sentences

❌  I am offering pet sitting services

✔ Pet sitting services

❌ Various clothing

✔ Clothing, namely t-shirts, sweatshirts, caps, and hats

  1. Avoid including registered trademarks in the trademark descriptions

❌ Zumba fitness classes (ZUMBA is a registered trademark)

✔ Conducting fitness classes

❌ Cases for iPhones (iPhone is a registered trademark)

✔ Cell phone cases

  1. Avoid open-ended words (like “etc.”, “others”, “including”, “such as” and “various”)

❌ Elliptical exercises machines, exercise steppers, and other equipment

✔ Elliptical exercises machines, exercise steppers, exercise treadmills

❌ Kitchen utensils, etc.

✔ Kitchen utensils, namely kitchen tongs, basting spoons and spatulas

  1. Avoid being overly specific as this will unnecessarily limit you

❌ Massage services for elderly people who suffer from depression and insomnia

✔  Massage services

  1. Indicate field, industry or function where possible (especially applicable for software, videos, and consulting services)

❌  Computer software

✔ Computer software for word processing that may be downloaded from a global computer network (indicate the function)

❌ Downloadable videos

✔ Downloadable videos featuring music (indicate field)

  1. Classify products into appropriate classes and use government pick-list to qualify for the lowest filing fee

❌ Toys, cosmetics, toy chests

✔ Class 3: Cosmetics

Class 20: Toy Chests

Class 28: Toys; dolls

  1. If you are only selling one item, for example, “Silicone muffin baking liners”, do not add other items that you don’t sell yet and indicate that they are also in use. It is tempting to do so but may lead to a trademark audit and possibly even trademark invalidation.

❌  Silicone muffin baking liners; Cookware, namely, pots and pans; Pot lids; Pot cleaning brushes – based on the use

✔ Silicone muffin baking liners – based on use Cookware, namely, pots and pans; Pot lids; Pot cleaning brushes – based on “intent to use” (future use)

  1. Avoid including prohibited items like marijuana (in the US). This may lead to a trademark refusal.
  1. Avoid including misleading information like “organic creams” for creams that are not organic.

 

  1. Do not include products that you have no intention to sell.

Do not include “business cards”, “letterhead paper” and “uniforms” if they are not going to be sold to the public.

  1. Do not list services if their sole purpose is to promote your own business.

 

For example, list only services that you offer to others. You should only include “Advertising” if you are providing advertising services for others and not if you are only advertising your own business.

If in doubt, contact your trademark professional! We don’t charge for asking ?

Register Trademark Name

Name Trademark Registration

In Whose Name Should I File My Trademark?

Register Trademark Name: Let’s take a moment and think that you own a brand that you want to register either in your name or that of your company’s. Often individuals get stuck in this dilemma and refrain from the successive steps. Before getting into that, it is essential to get a clear idea of what a trademark is?

A trademark is a word, expression or design that is easily recognizable and directly represents the products and services you are providing.

Should I use Company name or personal name?

Usually, big corporations do not lay too much emphasis on this question as they have this area covered from the beginning.

If a person is running a company as a one-woman/man show, then this section is irrelevant. When there are no other parties involved in a venture, whether a trademark is registered in a company name or personal name is purely a business decision.

Partnerships, on the other hand, is a different story altogether. When some individuals are running a business together, it is best that the trademark ownership is left under the ownership of the company. It should always be kept in mind that partnership businesses should always be run only after setting up a separate company.

Why Set Up a Separate Company?

Partnership ventures are tricky and dangerous when looked upon from a legal point of view. A partnership is not an entity, legally speaking. It is an agreement that two or more individuals or entities have reached upon and agreed with the incorporation of certain conditions.

When something goes awry, all of the participating parties in the agreement will be liable for anything or everything the guilty party did. For instance, if one of the participants in the partnership took a loan and left for the Cayman Islands then the remaining partners will be held accountable. They will be personally liable to repay the debt using their assets and properties.

Filing Trademark – In Your Name or That of the Company?

The tables turn when that individual plans on having shareholders and investors onboard. When someone plans on having investors but want to keep 100% ownership of the trademark, then it is best that the trademark is assigned to the name of the owner.

If the company goes bankrupt while the trademark is in the name of the firm, it is inevitable that the brand will die. On the flipside, trademarks owned by individuals tend to stick around in the long run even if the company itself is dead. Take the case of Finnish communications giant Nokia. After its downfall as a company, the brand Nokia resurfaced again under the watchful eyes of HMD Global. The whole process was possible only because the brand Nokia was registered to the board of directors, not to the company.

In case the owner of the trademark dies before assigning the trademark to another entity, then the trademark will die with him. However, if there was a will in which he left his assets, including the trademark, to a specific person or unless a trustee was appointed it is transferred to the concerned individual.

What Does The Trademark Law Define?

Trademark law in US and Canada states that:

  1. A company or entity can use a particular mark or logo under the controlled supervision of the owner adhering to the quality and nature of the goods or services. It is to be kept in mind that the company uses the mark only on those good and services that they applied for during the registration or application processes.
  2. In case you are a trademark owner and allow your mark to be used under license, you must ensure quality control on the goods and services that carry your trademark. It is best to have proper licensing agreements between the entities using the mark and the trademark owner.
  3. Since individuals and businesses are separate legal entities, a registration for a trademark can be invalidated when the entity or person claiming ownership do not have control over the quality and nature of the services or goods under the mark. A classic example when a trademark may be invalidated is when a husband files for a trademark in his name, but a wife starts using it without his consent.
  4. Enforcing intellectual property rights is only valid for legal owners of a trademark.

Advantages Filing the Trademark under the Company Name

Post formation of a business entity, it is a general practice for the company itself being the owner of the registered trademark. The company is the owner of the trademark has several advantages like:

  • Business will be able to assign or license the trademark.
  • Trademarks are quantifiable properties, and they add value to the business.
  • Trademarks can be used as security interests during financial transactions.
  • Registered marks can be used as exploits during business negotiations.
  • Owning company will have the higher ground when it comes to enforcing its trademark rights.

Trademarks are assets and their value increases with time. The value of the business will therefore also increase. If your company owns your trademark, your company assets will be more attractive to investors or potential purchasers if you decide to sell your business.

Register trademark name

In the US it is legal to own a trademark jointly. When looked upon from a practical standpoint, it is often challenging to own a brand jointly. It will be clear when the following unsettled issues are studied more closely.

  1. Whether the owner can license the mark, without the consent of the co-owner.
  2. Whether one owner can file for infringement of trademark without the participation of the co-owner in the lawsuit.

It is clear that it is best for joint ventures to form a separate entity when they plan on jointly register trademark name.

Legal Trademark Ownership in Case of Joint Ventures

In case you plan on jointly owning a trademark, it is crucial to get accustomed to what the law allows and what it doesn’t. The law authorizes co-owners to:

  • Enter freely into contracts and agree upon any form of ownership arrangement Contract law will be the basis for trademark ownership jointly instead of the trademark law.
  • Law presumes that each participant is entitled to an undivided and equal share during the absence of a settlement.

Considerations for Amazon sellers

If you are selling on Amazon and plan to register your trademark with a purpose of registering with Amazon Brand Registry, consider filing your trademark in the same name under which your Amazon seller account was opened. This will make it easier for you to prove ownership of your trademark and store in case of a dispute or listing hijacking.

What if you plan to sell your business?

Please note that trademark application based on “intent to use” cannot be assigned (transferred) to another company prior to use. The primary purpose of this provision is to ensure that a mark may only be transferred together with business or goodwill and to prevent trafficking in marks.

So, for this reason, we recommend filing an intent to use applications under the name of the company which you intend to use to sell the products or services, and not under the name of any individuals.

Register a trademark name

Protection of Trademark

There are three specific ways to protect a trademark:

  1. Register the trademark with the Trademark Office of your country.
  2. Use the trademark in a proper way that will not invalidate the use of the trademark (see our cartoon about proper usage of a trademark here).
  3. Police the marketplace and the Trademarks Office database to make sure nobody uses or files a similar trademark.

Taking Advantage of the Trademark Classification & the Trademark Class Systems

Introduction

Competition for finding newer and prospective markets for promoting a branded product or service is so fiercely intense nowadays that majority of brand promoters or owners are willing to indulge in trickery to an extent. In this respect, if you own a unique product or service and have been marketing it for quite some time now but are yet to file a trademark registration for the same, then you should consider doing it as soon as possible. You never know when some unscrupulous trader or firm starts selling a brand that is similar to yours and makes a killing out of the duplication. This may deprive you of earnings that rightfully should have been in your pocket.

However before you proceed to submit your trademark application, you must know which classes your product falls. If you are a US trader, you can refer to the US ID manual, which lists all approved goods and services. If you are a Canadian business owner, you can check out Canadian Goods and Services manual.

These classifications are used so that you could determine the proper classes when filing your application. The Trademarks Office also looks at the classes when determining whether marks are confusingly similar. Most of the countries referred to the Nice classification of categories for segregating products as well as services into distinct groups.

If you are based in the US, you’ll have to apply for registering your trademark in accordance with the International Classification of Goods and Services for the Purpose of the Registration of Marks or the Nice Classification. Way back in September 1973, the Nice Classification promoted by the Nice Agreement of 1957 replaced the trademark classification system referred to by USPTO. Since 1973, the 45 distinct classifications have been adopted across the US and Europe.

However, not at all countries replaced their respective trademark classification modules with the Nice system, Canada being a notable exception. Nevertheless, Canada only in 2019 agreed to use and implement the international classification arrangement. This North American nation dithered for many years before passing a parliamentary act for legalizing the implementation of the Nice Agreement.

The global classification system is yet to come into effect in Canada and stakeholders are divided on when exactly the same will be in force. Nevertheless, the total amount you pay towards registration will go up, particularly if you are filing for more than one product or service.

The International Nice Classification System

WIPO (World Intellectual Property Organization), a specialized agency of the United Nations, following a conclave in Nice, France, set up the Nice Classification System. The system clearly delineated and classified all existing goods and services throughout the world that was worthy of bringing under the umbrella of intellectual property rights. As per the agreement, all goods and services that were similar to each other in terms of features were grouped under a single category.

After the categorization process for the products and/or services was completed, there emerged a total of 45 classifications or classes ‐ 34 classes of products and 11 classes of services. The grouping system was finalized in Nice and ratified by all the participating countries.

Trademarks Offices of all signatory countries have to specify in all relevant documents and/or related publications the class number or numbers to which the trademarked goods (or services) are bundled or grouped.

The European Union Intellectual Property Office (EUIPO) has drawn up an elaborate catalog of goods and services which breaks down the classification into additional subcategories, resembling a family tree. Although these subordinate categories are not legally binding, they enable traders and firms to conduct a more detailed search for marks and to appropriately determine the class number under which the brand(s) can be categorized.

Since there are over 1000 services and 10,000 goods listed under the international agreement system, the very task and process of launching a marks search can be simply overwhelming, to say the least. Needless to say, you’d be better off hiring a professional for the job as doing so would save you a lot of time and money, not to mention the hassle.

Multiple‐Class Trademark Application

The Nice System of Classification is a worldwide categorization system for bundling myriad services and products into explicit classes. So, when it comes to submitting your application, you will have to determine which classes your products and services fall into.

Filing only one application that covers one or more classes or numerous applications (for a range of classes) has its distinct advantages and disadvantages. For instance, when you are filing a separate trademark for each class, the examination of every trademark application be carried out independently.

In other words, if objection or opposition is raised for a product belonging to a particular class, this will not affect other applications.

In the US, since the government fees are paid per class, the total fees will be the same whether you file one trademark application in 3 classes or 3 trademark applications in one class each (just by way of example). So filing a separate application for each class may have advantages from a strategic point of view.

When you submit a multiclass trademark application, there is always the lurking possibility of the same receiving a setback if just one class (out of the multiple classes) faces an objection.

You must bear in mind, certain aspects concerning the filing for the trademark application. The Trademark Office will always issue only one trademark registration certificate for every application that is approved instead of per class or classes.

In the USA, once your brand is registered as a trademark, the registration remains in effect for 10 years. In Canada, your trademark must be renewed every 15 years. A trademark may be renewed indefinitely.

Understanding and Using the Trademark Classification System

There are two valid reasons for you to take advantage of the Nice Classification System if you are sincere about registering your brand in the USPTO or CIPO (Canadian Intellectual Property Office).

  1. Choosing a specific class might facilitate the trademark registration process

    It is extremely crucial that you file the application for the appropriate class or the application process may be delayed. So, you must do your homework thoroughly and be absolutely confident that your product or service fits in the right class. Seek professional help if you feel unconfident about the classification process.

  2. Enables you to determine and establish whether filing for a mark clashes with a trademark that is already filed or registered

    There is always a risk that the trademark you are trying to protect for a specific product or service is similar to another mark in the same or similar class of goods or services. The odds of such a scenario emerging are increased if your product belongs to chemicals, pharmaceuticals, building materials or hand tools classes, to name a few. Establishing this differentiation is necessary to determine whether you are infringing on any existing trademark or being infringed upon (by your competitors).

Finding Your Way through the Trademark Classification System

Whether searching a mark for the purpose of listing your particular product or service will be a time‐consuming process or will be done in a jiffy will invariably depend upon the products or services type and inherent features. For instance, will you include washing soda under 001 (chemicals) or 003 (cleaning substances)? The end purpose for which the product (washing soda in this case) will be used will decide whether you will list the same under 001 or 003.

So, it is very important, you understand this distinction before you proceed to submit an application for registering your Product or Service. USPTO and CIPO websites list all the 45 distinct classes of goods and services. To avoid any problems with your trademark application, seek professional advice.

Check out trademark class headings for a general overview of what each class includes: Classification of Goods and Services in a Trademark Application (class headings)

Trademark Angel can help you with the whole process from trademark search to trademark filing and respond to objections.

Can I buy someone else’s trademark?

How to Buy a Trademark?

If you’ve done it before, you’ll know that trademark registration can take a long time. A really long time. And nobody likes to wait, especially if you’re an Amazon seller and you needed your trademark yesterday.

I’m often asked: can I just buy someone else’s trademark? Why do I have to go through the long process of filing for a trademark, spending money on government and legal fees, and then waiting and responding to objections? Wouldn’t it be so much easier just to buy somebody else’s trademark? After all, trademarks are property, so they should be bought and sold pretty easily!

Unfortunately, it’s not so simple. Trademarks are only valid when they’re used in commerce (i.e. when a trademark is affixed to a product or its packaging, and the products bearing this trademark are sold in commercial venues). Likewise, if you offer services, the trademark must be shown during the performance and advertising of these services.

When you buy someone else’s trademark, it’s called a trademark assignment. In the US and Canada, the recording of assignments is not mandatory but highly recommended. It’s a relatively easy procedure itself, but the underlying process that follows this assignment is not so easy, which means due diligence is required when buying an already existent trademark.

It’s important to note that a trademark assignment is different from a trademark license. When you license a trademark, you allow another party to use your trademark for a limited period of time in exchange for a royalty fee. When you assign a trademark to another party, you are left with no rights to the trademark.

For the buyer, this means a lot of different things, including what is actually being “bought”. In the US, in order for you to buy an existing trademark, you’ll also have to buy the product line, the assets of the company, or the whole business associated with the trademark, including its goodwill.*

*What is goodwill? It’s a term you may have heard before, but not one that is always understood. Goodwill is the reputation or competitive advantage that a business acquires over time. The older the business, the more goodwill it usually has. In fact, without the underlying business and its goodwill, a trademark is worthless. Why would you buy a trademark that is obscure and unused?

Is it possible to purchase a trademark without its associated goodwill? In the US, this is called a “naked” assignment, as it’s recorded without the transfer of its associated goodwill. But an assignment is valid only if the transfer of the mark includes its goodwill, which means that a “naked” assignment is an invalid one!

This is why a trademark application based on “intent to use” can only be assigned if the trademark is sold to a successor (buyer) together with the business’ assets and goodwill. 

An important distinction: a registered trademark or a pending application can be transferable either in conjunction with or separately from the goodwill of the business with which it is associated. For example, this may happen when a division of a large company is sold.

When this happens, you (the buyer) have to ensure that the partial assignment will not impact the validity of the trademark (that is to say, by reducing its distinctiveness as a trademark). In addition, if the trademark in question is associated with other trademarks of its parent company, all of these trademarks must be assigned together.

It’s also important to keep in mind that, when you a buy a trademark that is registered for a specific product (for example, a face cream), you must continue using the mark for the same products that are listed in its trademark certificate.

If the buyer of this particular trademark uses it in connection with different products that are listed (for example, hair dryers), it may deceive the public into believing that the trademark is associated with an entirely different line of products. As a result, the trademark may be invalidated.

But what happens if the owner of a trademark stopped using it, re-branded, or closed shop? They may still have a trademark that is active and has not yet expired. The problem here is that, due to lack of use, the original trademark owner has abandoned its rights. If you buy such a trademark, it will be of little value since it may be pending cancellation for non-use. It’s usually not advisable to buy such a trademark.

However, one instance in which you may want to buy an active trademark that’s been abandoned is when you want to avoid a confusion objection.  Just keep in mind that purchasing such a trademark effectively means you’re only buying a registration certificate, and nothing else.

If you want to register a trademark that is similar to an active trademark no longer in use, you might consider asking the original owner for consent, but that’s a topic for a different article!

In short, before buying someone else’s trademark, consult with a trademark professional to ensure that you don’t end up with a worthless piece of paper and a major headache!

*In Canada, a trademark may be transferred with or without the goodwill of the business and in respect to some or all goods or services. (Section 48 of the Trademark Act)

Preserving High‑Yield Cannabis Strains in Canada is an Evolving Concern and Priority

Environmentally conscious investors, venture capitalists, and entrepreneurs are leaving no stone unturned in cashing in on the market for green cannabis. Towards this end, market players who fund, develop, cultivate and market the weed, and its numerous variants or derivatives should familiarize themselves with the nitty‑gritty of IPS (intellectual property rights) related with such produce. At the same time, they should be aware of the pitfalls associated with transgressing on the rights of other stakeholders involved in the cannabis industry, starting from the plantation stage to the processing stage.

Germane and related to the safeguarding all marijuana products and derivatives linked to marijuana as well as the different production techniques are the rights and responsibilities of plant breeders, trade secrets, and patents. When it comes to brand positioning and other associated issues about cannabis items, these might be safeguarded via alternative forms of intellectual property rights including trademarks. However, discussing these aspects of intellectual property rights is beyond the scope of this article, and therefore the same has not been dwelled upon or delved into.

PBRs or Plant Breeders Rights

With regards to the above information, preserving high yield cannabis strains in Canada has become a matter of concern that is causing quite a lot of anxiety amongst planters, and cultivators of marijuana. Towards this end, the Canadian government is taking all the necessary steps to help cannabis breeders in every way possible to protect the plant strains. The only and the most efficient manner in which uniqueness of a strain of cannabis plant can be safeguarded in Canada is by applying for getting hold of the PBR grant concerning a plant strain or variety under the aegis of the PBRA (Plant Breeders Rights Act). In Canada, the Plant Breeders’ Rights Act gives you exclusive rights to new types of some plant species.

To receive a PBR, the applicant breeder has to provide proof circumstantially that the strain or variety of the cannabis is a novelty. At the same time, the candidate also has to demonstrate that the strain he has developed is perfectly discernible from other existing varieties, has its distinct set of attributes, and can repeatedly be cultivated to produce the same yield regarding characteristics. Generally speaking, a strain is labeled as new, if the variable being harvested has never been propagated previously for a commercial purpose or in other words selling the product on a large scale.

However, there is a rider attached to the selling clause‑the strain for which the breeder has forwarded an application as a new variety must not have been sold beforehand or in the past for a specific period. Nevertheless, the duration of the timeframe for which the newly developed type must not have been sold is determined not only by its quality but also on whether the trading takes place within Canada or internationally. In any case, all or any transaction should not have happened, nothing less than 12 months before the application for a plant breeder right protection.

As far as PBRs of Canadian cultivators are concerned, it only safeguards the particular strain for which the same has been awarded. Since the day the PBR came into effect, just a few strains of marijuana have been registered for a plant breeder right, while a few more are in the pipeline awaiting registration. Some of the varieties for which PBRs have already been granted as well as are pending, happen to be industrial hemp strains.

Industrial hemp or simply hemp is a variant of cannabis sativa that is cultivated exclusively for its fiber which is subsequently processed for producing a nearly endless range of commercial products including paper, biofuel, animal feed, clothing, textiles, biodegradable plastics, and food. The Canadian Food Inspection Agency, a few years back (2014 to be precise), awarded Breeders right to a cultivator named Chris Griffin based in Toronto, Ontario, for a particular strain of Cannabis Sativa, indexed as Big C. A cannabis grower in Canada who has secured Breeders right (for a specific variety of marijuana) owns the right to cultivate the type of commercial exploitation for at least 20‑25 years.

That implies no other cultivator or grower can produce, sell, export, import, stock or use the variety in any way (for commercial gain) for which PBR has been granted. The Plant Variety Protection Act and the federal Plant Patent Act in the USA bestow similar rights to farmers and agriculturists concerning sexually and asexually reproduced plant strains respectively. So, it follows that anybody infringing upon or breaching a PBR is liable to be hauled up in a court of law and face prosecution.

Nevertheless, exemption from infringement may be granted under specific circumstances. For instance, if an individual propagates the variety with a non‑commercial intent, like using it personally for medicinal purpose or for developing a new strain, will not be seen as violating the PBR stipulations. Additionally, a cultivator or planter who procures or purchases a protected strain legally for stocking seeds to produce the same for private use or consumption is not liable to face legal action on the premise of violating the PBR. This right of a Canadian farmer is known as farmers privilege, and the concession allows him to reproduce the protected strain on a continual basis.

Patents

A cannabis grower in Canada can apply for obtaining a patent provided the strain or variety is novel, serves a particular purpose, commercial or otherwise, and is inventive. Once the applicant or the cultivator is awarded a patent, he or she holds the exclusive rights over the variety. In other words, the array can be propagated, sold, arranged for sale by a third‑party, exported and imported solely by the patent holder. The patent is valid for 20 years at a stretch, in Canada, starting from the date the application was filed. A patent is very much similar to a PBR in that the former debars others from marketing the strain or licensing it to third parties for reaping commercial benefits. To be entitled to a Canadian patent, the description about the variety in the patent application form should conform to the standard delineation of the invention as outlined in the Patent Act.

To be precise, the cannabis cultivar in question must meet the criteria to be designated as an advancement of the existing variety, unique manufacturing process, and so on. The patent is granted to safeguard the invention imbued with a marihuana derivative or offshoot and also a specific method or technique about cannabinoids extraction as well as concentrate/edible production. Interestingly enough, the plant, whatever the strain or cultivar cannot be patented as such in Canada.

Nobody in Canada can apply for the patenting of a plant or any other life form belonging to the organic food chain as the Canadian Food Inspection Agency has kept out such life forms from the ambit of patentability. This convention is in sharp contrast to the norm in the US where it is perfectly valid to grant patents with regards to higher forms of life which also incorporates numerous cultivars of marijuana. Surprisingly enough, though possession of or trading in a pot is not legal in many states of US, one can always apply for a patent for cultivating a plant variety, producing an associate product or for inventing a particular technique/method of production or extraction.

Not very long ago, USPTO (the United States Patent and Trademark Office) awarded a patent for a crossbreed of the plant as the same exhibited attributes that were discernible and distinct from the characteristics of all known cannabis cultivars. Since patenting of new strains is legal in the US, there is always the possibility of issuance of patents for varieties which are already available‑though not in the open markets‑which would nullify their new variety tag, and consequently, render the protective patent invalid and unviable. The embargo on the US on cannabis makes it virtually impossible for the USPTO to screen all existing strains when it reviews a purported novel cultivar for deeming it new per se.

On the other hand, an individual in Canada is not permitted to seek the patent for any form of higher life which also includes plant life. However, one can always apply to a unicellular organism or life form that has not been cultivated naturally. These non‑natural life forms or bodies comprise cell cultures, cell lines, and genetically tweaked isolated genes and cells.

But cannabis cell lines, isolated cells, and genes obtained using conventional breeding methods like crossbreeding or hybridization are disqualified from being patentable. Moreover, when somebody secures a patent for a genetically modified (GM) cannabis cell line or a transgenic gene created using a genetic engineering technique, he or she might be unwittingly or automatically protecting the variety. That is so since trading in seeds or other plant parts or products derived from the copyrighted gene would be tantamount to violating the patent rights.

Furthermore, receiving a patent for the varieties mentioned above of cannabis would also accord a nearly impregnable ring of protection around the strain as exemptions relating to farmers privilege or breeders immunity will not be applicable.

Trade Secrets

In case a newly created cultivar of cannabis, processing technique, related derivative or production process is kept under wraps, the same becomes liable for protecting as a commercial secret. Data on the cannabis processing technique or a new cultivar regardless of whether the subject‑matter is technologically or commercially significant is of value mainly owing to its confidentiality. As far as legally securing the trade secret is concerned, there is no statutory requirement to get the same registered.

It is not at all necessary for a proprietor of the trade secret to opt for some written or even a viva‑voce contract to ensure its clandestineness. The trades current owner has to be very particular if he or she is sincere about not spilling the beans with regards to seeds, leaves, flowers or other reproducing and broadcasting materials. If the strains genetic structure or the production method is replicated through reverse genetics, then the secrecy cloak is automatically lost for good.

Another drawback about not protecting the trade secret with a patent in some form is that if and when someone somehow gets his hands on the strains legally propagating material, he will have no restrictions on replanting the same. The sincerity of an individual to safeguard the information relating to the trade secret is directly proportional to a court of laws seriousness to regard the data as classified. The trade secret will not remain a secret anymore once the relevant info is accessed or obtained via legal means or if the same is divulged by an individual who has knowledge about the data and is authorized to reveal it.

Owner of the trade secret may give his consent for disseminating the information explicitly and exclusively for the purpose it was intended to be circulated in the first place.

Best Practices

Any individual or institution that comes up with a new strain of cannabis or a product which includes a derivative of the weed should evaluate quite early on whether applying for a PBR or a patent would be apt for the discovery. At the same, the person or business should take into account if producing and sell the new or innovative product/service in a specific jurisdiction or jurisdiction would not infringe on the intellectual property rights of others.

Trademarking marijuana and its products in the US and Canada

Both in the US and Canada, the current view of business owners and entrepreneurs in the marijuana industry is that they cannot protect the brands they use or brand their existing products related directly or indirectly to cannabis or its by‑products. The belief may present itself as well‑founded, but it is inaccurate! These ‘marijuana marks’ can be protected and it is advised to do so.

The protection of marijuana products and the marijuana mark demands an in‑depth knowledge of the rules and regulations formulated by the United States. A clear insight into the current position of the marijuana industry and where it will be in the future is crucial for the survival of any entrepreneurial venture or product in marijuana. It is critical to come up with a strategy for the protection of both marijuana and its related by‑products.

The legalization of Marijuana in California (or the golden state) momentarily uplifted the mood for both the users and the manufacturers in the weed industry. But the dawn of the new, more conservative presidential reign made its presence known by merely showering some empty threats. It should be kept in mind that selling marijuana and its related products legitimately in an illegitimate situation cannot be considered a healthy business ambiance.

There are several questions that were left unanswered with the shift in American administration that took place in the year 2016. One of these is the need of trademarking marijuana and its by‑products.

Issues with Trademark registration in the weed industry

The USPTO (or The United States Patent and Trademark Office) is the governing body in the United States that oversees all the applications for trademarks and patents. USPTO examining authority will refuse to register marks and provide rights to any individual or entity if the concerned party violates the ‘Lawful Use Rule.’ Violation of the Lawful Use Rule occurs when the application of the applicant is against the regulations of the federal law, i.e., the CSA (or Controlled Substances Act).

As per the rules set by the CSA, the distribution, manufacturing, processing or dispensing of certain controlled substances including marijuana and its by‑products is illegal. The production, distribution, dispersion or possession of certain controlled substances, including cannabis and preparations made with marijuana is prohibited under the Controlled Substances Act. Further, as per the regulations put in place by CSA, it is unlawful to sell infrastructure/property to carry out transport and commerce of drugs, drug processing equipment, bongs, vaporizers, marijuana grinders, etc.

USPTO Ban on registration of Trademarking marijuana

In simple words, the USPTO will not issue a registration to trademarks of marijuana and its by‑products. In the beginning, the governing body didn’t have such strict rules in place for the marijuana industry. After the herb was legalized in the state of California, officials at the USPTO kept their doors open for the entrepreneurs in the weed industry. The gavel hit the deck from the USPTO’s side when there was a sudden surge in incoming applications for registering trademarks for marijuana and marijuana‑based products. The inflow of applications was so high that at one point in time the officials found themselves buried beneath the paperwork that needed sorting and scrutiny.

The incident led the officials to close their doors for new applications pertaining to cannabis trademark registration for new companies in the weed industry. They subsequently returned the application fees to the respective applicants.

The USPTO is especially strict with trademark applications where the name of the trademarks suggests it has something to do with “marijuana”. So all “MARIJUANA”, “CANNABIS”, “BONG”, “WEED”, “CUSH”, “GRASS”, “DOPE” trademark applications are immediately under scrutiny and if there are any of the products in the application that have something to do with marijuana such as weighing scales, vaporizers and grinders. Most likely such a company may still receive an objection from the Trademarks Office if an examining attorney has suspicions that applicant doesn’t have genuine intention to use the applied‑for mark legally in commerce.

Case study

Across the United States of America, legalization is still a debated issue. While some states have already approved its consumption and usage, some states are thinking towards the legalization. Marijuana is fully legalized for both medical and recreational needs in the District of Columbia. Another 13 states have legalized the psychoactive medical marijuana. 12 more states have accorded decriminalized possession laws for medical marijuana and discrimination law while only 3 states and 2 inhabited territories.

Update (July 29, 2018): The Federal Government of Canada legalized the distribution, production, and sale of cannabis and its by‑products on July 1, 2018. Legislation for the same has been tabled and when the Government shared the news for the same to the public and media, the shares of Canadian marijuana companies skyrocketed.

As of October 17, 2018 it will be possible and legal to buy marijuana in Canada.

As per the analytical reports of the Canaccord Genuity in the later part of 2016, if the legalization process of cannabis is carried over within the proposed timeline, the country will be home to over 4 million legal users of marijuana. If the calculations were correct, the total market value of legal marijuana would be close to $6‑billion annually.

Canadian outlook on marijuana

When countries around the world are curbing the development of the marijuana industry, Canada is setting an example in this sector. They are building the necessary infrastructure to create business opportunities for marijuana entrepreneurs to conduct their business operations within the country legally. The United States poses several legal and financial barriers to the entrepreneurs in the marijuana industry. It is a direct result of the discrepancies amongst the different states of the United States that includes a lack of access to financial backing from the traditional banking systems. On top of that, the tax deductions and several other complicated laws within the United States Code sum up to make the US an unwelcoming destination for the marijuana industry.

The new and improved, more ‘hospitable’ business ambiance of Canada’s will undoubtedly lure in new investors and innovators to make the marijuana industry success.

The Federal Government of Canada allows the cultivation of marijuana through the hands of a controlled number of large‑scale growers. It is a practice that removes the middlemen or so‑called ‘dealers’ who previously serviced both the streets and the legal market.

Canada is the new and attractive destination for investors looking to invest their resources in the development of marijuana‑based products and by‑products for both medicinal and recreational use. By the summer of 2018, Canada is expected to fully legalize recreational marijuana, which will make it the first industrialized country to legalize and regulate marijuana from production to consumption.

In Canada, it is possible to obtain trademark protection for a trademark that is proposed to be used with marijuana and marijuana‑related goods and services. Recently there has been a huge increase in trademark applications for marijuana and marijuana-related products.

The situation in Canada is indeed a surprising story for both the users and the providers in the United States who have been struggling to get their trademarks registered with the USPTO. Even if weed is legalized in many states of the US, it is still recognized as a controlled substance under the United States Federal Law and as such, it is not possible to trademark.

Conclusion

The goal of this article was merely to emphasize the fact that trademarking marijuana is a substantial business opportunity for the future. It is still a sector for both the investors and the entrepreneurs where the shadow of competition and saturation still awaits. The trademarking marijuana and its by‑products are available in the United States. But the catch is, interested parties need to go through several channels of the Federal Government viz. common law, federal registration, and state registration.

The Marijuana industry is projected to become a $50 billion business sector by the end of 2026! It can only happen if the taboo of the herb is broken, subsequently taking the industry out of the shadows and into the mainstream.

Updated July 29, 2018

IP Portfolio in M&A Transactions

Assessing the Strength of a Trademark Portfolio – 

A Helpful Guide

Anita Mar, CEO, Trademark Agent at Trademark Angel 

Acquiring a trademark portfolio when a business is sold or when two businesses merge is often considered in only one regard – that of trademark protection. This means that the assets of this portfolio often go unexamined, or are merely lightly examined, during a typical analysis of due diligence.

It’s vital that a trademark portfolio receive a thorough analysis to best calculate its overall strength, which is often a difficult measurement to take in regards to a company’s intellectual property (IP).

Below you’ll find a helpful checklist that can be of assistance when assessing the strength of a trademark portfolio. But first, it’s important to note the five main areas that are considered in a due diligence analysis: the ownership and status of the trademark; the use of the trademark; the jurisdiction (or lack thereof) of said trademarks; any relevant licensing of the trademarks; and any infringement or trademark disputes that have involved some or all aspects of the trademark portfolio.

With these areas in mind, the following checklist should prove vital in assessing the strength of a trademark portfolio:

1.     Ownership and status of trademarks

  • What specific trademarks does the seller own? Are the trademark deadlines fully accounted for?

It’s a good idea here to get the serial numbers of all relevant trademarks and prepare a detailed status list.

Other questions to consider include:

  • Are the trademarks owned by the seller? Is the seller shown as the current owner of the trademark office database? Are there any inconsistencies in terms of ownership?

This is when an independent trademark search should be performed, to allow the determination of documented ownership.

Subscribing to a trademark watch service is always a cost-effective way to maintain the strength of one’s trademark portfolio.

 

2.     Use of the trademarks

  • Are the trademarks in question actually being used by the seller?

It’s typically common knowledge that trademarks refer to specific products and services within a business; what’s less commonly known is that a business has to use these trademarks in a consistent manner to maintain their trademark rights. In fact, If a seller is not using their respective trademarks, it’s always good practice to ask why this may be the case.

Conversely, if there are trademarks in use that are not listed in the trademark portfolio, the potential seller may be asked to file those trademarks prior to the completion of the sale.

3.     Jurisdictions and gaps in trademark protection

As a buyer, you should always examine the entirety of the portfolio to ensure global trademark protection, where applicable.

  • Does the seller’s area(s) of operation match the jurisdictions where the trademarks are filed?

If you notice any discrepancies, it’s a good idea to ask the seller to consider these “gaps”.

4.     Licenses

  • Has the seller given any licenses to third parties?

License agreements should always be reviewed to determine the potential maintenance and/or transfer of the licenses in question. You also may want to consider performing an analysis to determine if these licenses are at risk of being invalid for the failure of consistent quality monitoring.

If any of the third-party trademarks are used under license, a license agreement should be drafted and recorded at the respective trademark office before the time of sale, to avoid any future problems or inconsistencies with these licenses.

It’s also a good idea to ask for a complete list of licenses that have been granted under the trademark portfolio.

5.     Infringement risk and trademark disputes

  • Does any aspect of the trademark portfolio infringe on other registered trademarks?

This is one of the most important considerations to keep in mind when considering the acquisition of a portfolio. It’s also beneficial to check that a third party is not infringing upon any rights of the trademark portfolio itself.

  • Is the seller involved in any trademark disputes or cancellation actions? Are there any unresolved opposition proceedings? How might this affect the strength of the trademark portfolio?

Also consider whether the seller has a trademark “watch service” in place, and check to make sure there are no outstanding conflicts of interest before the sale is completed.

In Conclusion: The Value of the Trademark Portfolio

Measuring “brand value” is an important step in today’s marketplace, as well-known brands are increasingly considered to be of tangible value to a company’s overall worth.

In business, this value is often called “goodwill”, which effectively measures the loyalty of a company’s consumer base (and therefore, of its brand). While it’s often difficult to measure the quantitative value of a trademark or trademark portfolio, it’s important to note that businesses are often worth more precisely because of their brand(s)’ position in within the marketplace.

This is why proper attention should always be paid when it comes to the valuation of a trademark portfolio. Furthermore, it’s helpful to consider who will be responsible for the maintenance and continuation of the trademark portfolio when the sale has been completed.

All this to say:

Trademark due diligence is critical to the successful acquisition of a trademark portfolio. This process points out any areas in need of attention before the sale of a trademark portfolio is closed, and ensures that you are receiving the proper value of the trademark portfolio in question.

Trademark Angel’s team of experts are happy to assist with the topic of trademark portfolios, and their assessments, to make sure you’re getting the most for your business. Please feel free to contact our representatives at any time for a no-obligation consideration of your portfolio options!

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Determining Patent Quality – What Every Buyer Must Know Before Concluding Any M&A Transaction

Philip A. Swain, PhD, IPSIS, Inc., Montreal, Canada

In commercial transactions, such as Merger & Acquisitions, intellectual property (IP) is often a key component. Before concluding the transaction, buyers and investors would do well to check the health of the IP by considering the following questions.

A company’s IP particularly its patent portfolio is a key value indicator. In any commercial transaction, such as an M&A transaction, it is important to identify and accurately assess patent quality and value by answering the following questions:

  • Do existing patents and patent applications cover and protect the company’s products, services, and research areas?
  • Are the company patents enforceable against a competitor?
  • Are the patents a potential source of licensing revenue?
  • Are divisional, continuation-in-part, continuation applications, reissue applications, re-examination or any additional patent applications warranted?
  • What is the patent portfolio worth in the context of the value of the company as a whole?

A number of scenarios exist in which a business may wish to assess the quality of a patent owned by another company. The risk of infringing a third-party patent depends upon that patent’s applicability, the strength and breadth of its coverage and whether its validity can be challenged. It is important to evaluate the quality of another company’s patents to answer the following:

  • Is the technology in a crowded field?
  • Will a competitor’s patents affect the company’s decision to launch a product or carry our R&D?
  • Are in-licensing opportunities available for a patent?
  • Should the company acquire or merge with a competitor?
  • Should the company ensure its own portfolio is defensible or for negotiating strength given a competitor’s patents?

A due diligence analyzes information about a target company’s intellectual property portfolio and assesses the risks, exposure and benefits associated with the proposed transaction.

The outcome will determine whether the benefits and risks of the transaction fit into the buyer’s strategic short and long-term business goals. To accurately assess patent quality, five key areas should be considered:

Subject matter

It is important to consider the subject matter addressed by the patent and whether it is related to one’s own market or technological area. The patent may have some general intrinsic value, and certain companies are interested in acquiring patents regardless of the technological area. However, unless it is directly relevant to the company’s business, it is likely a waste of time to assess it.

Claims – scope of exclusivity

Claims are the most important feature of a patent. Claims define the limits of the property right conferred by a patent. Therefore, once a company determines that the patent’s subject matter warrants further analysis, the next step is to study the claims.

A good set of claims defines the invention with varying scope. Each claim should provide a different breadth of coverage. Broad claims cover the overall inventive concept. Other claims, such as dependent claims, introduce limitations relating to particular examples of the invention. While such claims provide narrower coverage, the patent holder may be more successful defending narrower claims against invalidity attacks based on prior art. An alleged infringer usually challenges patent validity whenever a patent holder asserts the patent against it. Thus, it is important for a patent holder to have a  patent attorney/agent create a claim tree, which shows claims of differing scope and breadth as fallback positions.

Another issue is whether the claims include all of the invention’s parallel and alternative forms. Typically, patents should include a combination of method claims (a sequence of steps, such as a processor business method), system claims (an apparatus, functional architecture or machine) and computer program product claims (software encoded on a medium, such as a disk). In pharma patents, the composition of matter claims (generic formula, sub-genus and specific compound), process claims, and method of use (methods of treating a disease) claims are a bare minimum.

The company also should examine whether the claims specify steps to be performed by more than one party, entity, person or machine. For patents involving multiple entities (such as client/server architectures), it is important to include separate claims for the steps performed by each entity. For example, one set of claims may cover steps performed by the client, and another set may cover steps performed by the server. A competitor then could be liable for infringement by operating or selling just the server or just the client.

In general, any invention involving communication or interaction between nodes, entities, components or users should include separate claims for as many of these entities as is practicable. This avoids any requirement that the infringer sells or operate all entities.

One also should note whether the claims include “means plus function” language. Such claims define an element of a system according to the function it performs, rather than merely its structure. However, the scope of such claims is narrower than it would appear, due to statutory language specifically limiting such claims to the description in the specification, plus equivalents. Although there is nothing wrong with including “means plus function” claims, it is important to also include other claim formats.

Specification

A patent’s specification can have a significant effect on its scope and validity. Courts will read the claims in light of the specification and use the specification for guidance about the terminology used in the claims and what the applicant intended the claims to protect. If the specification contains limiting language, a court may read those limitations into the claims, even though the claims do not recite those limitations. One should be wary of so-called “patent profanity” – words like “essential”, “critical”, “must have” are examples of limiting language.

One should review the specification for completeness. A patent must describe the “best mode” of practicing the invention known to the applicant at the time of filing. It must describe the invention at a level of detail sufficient to allow an individual having ordinary skill in the art to recreate the invention. If doubt exists as to whether the description is sufficient, then the patent’s value is questionable; a defective specification can lead to the invalidation of the claims.

Prosecution history

The prosecution history of an issued patent provides information as to the claims that the patent holder originally filed, the number of office actions, responses and interviews that took place and the rejections, arguments, and amendments that were made.

In the US, this information can have a dramatic impact on the value of a patent and can reveal vulnerabilities that are not immediately visible. Amendments made during patent prosecution can disqualify a claim (or a claim element) from having its scope expanded under the so-called “doctrine of equivalents”, which otherwise can extend a claim’s coverage beyond its literal language.

An infringement defendant can use the prosecution record as a basis for construing the claims narrowly, arguing that such statements in the record indicate what the applicant intended to patent (and the examiner intended to allow) and that the court should read the claims in light of such statements. In general, excessive arguments, characterizations, and assertions during prosecution may increase the risk that a patent’s scope may be deemed questionable if challenged.

Priority date and Prior Art

In the “first-to-file” era, patents with earlier priority dates are more valuable than later-filed patents because the earlier filing date means that less prior art is available to defeat the patent.

In considering the priority date, one should investigate what prior art existed at the time, as well as what products may have been launched before the application was filed. In the United States and Canada, an inventor must file a patent application within one year of any public disclosure of the invention. Therefore, it is important to consider what disclosures may have been made more than one year before the application’s filing date (or priority date).

If relevant prior art does exist, one should investigate whether the applicant properly cited the art to the examiner in the course of the patent’s prosecution. Art that was considered by the examiner may make the patent stronger because there is a presumption that the patent is valid over art that was considered, although the presumption is rebuttable. However, in the United States, if the applicant knew of relevant art but failed to cite it, then the patent may be invalidated due to the applicant’s failure to fulfill the duty of candor, which requires an applicant to disclose any relevant part of which he or she is aware in the course of prosecution.

Patents that claim priority from other patents or applications are subject to additional avenues of attack. If a patent claims priority from an earlier provisional application, and the provisional application fails to fully support the claims, then the priority claim can be defeated. Similarly, a patent that claims priority as a continuation or continuation-in-part can lose the benefit of the earlier priority date if the specification of the parent application does not adequately support its claims. Therefore, for any patent that claims priority from another patent or application, one should review the specification of any patent application.

Conclusion

Assessing a patent’s value is a multifaceted exercise that often requires the skill and expertise of an experienced patent practitioner. However, the points discussed above are crucial in such analysis and a good starting point in an attempt to ascertain the overall value of a patent

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