You may lose trademark protection when the mark no longer distinguishes your product or service from those of competitors. When it happens your trademark will become generic).
Don’t let your trademark become a generic term such as escalator or nylon.
Instead always put a registered trademark symbol and use a generic term after the trademark name: Kleenex® tissue and Xerox® printers.
To open in a new tab, click: How do I lose my trademark protection?
