The full legal name of the applicant (either your company or your personal name) The full address of the applicant. The trademark name. If you are filing for a logo, we need to see the logo. If you are using a few color variations, please send them all as filing in black and white in the [...]
If you are interested in protecting your trademark, probably you know that the protection a registered trademark grants you is not worldwide but rather territorial, for example, having a US trademark enables you to enforce your rights only in the US. Likewise, an EU trademark gives you coverage in all 28 member countries of the [...]
Every trademark application must list the specific goods and services that the trademark will cover. Products belong to classes 1 to 34. Services belong to classes 35 to 45. Products are tangible, you can touch them. Services are intangible. Below is a rough classification (class headings) just to give you an idea of general categories [...]
When deciding whether to file for either a word mark or logo, it is important to keep in mind that a logo must always be used as it is depicted in your application. In addition, if you file your logo in a particular color in the US, you must always use your logo in that [...]
What is the difference between company name, business name, domain name and brand or trademark? What are different types of company, domain, business or brand names? Let's get the names straight to avoid confusion. Company name: Legal name of the company, either registered federally or in a certain state (or province in Canada). Example: Microsoft Corporation [...]
Some trademarks cannot be registered on absolute grounds. It's important that your trademark does not fall in any of the categories below in order to be registrable: your trademark does not function as a trademark, i.e. as a source indicator your trademark clearly descriptive of goods or services your trademark is generic and is merely [...]
If you simply business incorporate or register a corporate name, it doesn't mean that the government approved for you to use the name as a trademark. If we take a US LLC, as an example, every state has its own laws about business names. You can register your LLC name in Delaware but the business name registration [...]
A UK trademark only protects you in the UK, which consists of England, Scotland, Wales and Northern Ireland. There is no protection outside of the UK. A UK trademark is filed in the UK Intellectual Property Office (UKIPO). A trademark filed in the EU Intellectual Property Office (EUIPO) is called an EU trademark (formerly known [...]
The opposition procedure can only be started by a party who is the owner or licensee of an earlier trademark. An opposition can be filed against a trademark filed in the EU Intellectual Property Office, or against an international application designating the EU.
Trademarks Office in the EU and the UK will not refuse your trademark if there is a prior filed or previously registered similar trademark. Instead the Trademarks Office in the EU and the UK only looks at absolute grounds (i.e. if the mark is deception or descriptive, it may be refused). However, if there is [...]
Anita Mar
CEO and Registered Trademark Agent at Trademark Angel Inc.
Sign up to our newsletter to get inside tips about trademarks and also to benefit from our promotions. We promise we don’t spam.
When you subscribe, you will receive a PowerPoint presentation of our tips: “Trademark Usage Rules”.