Why should I hire a trademark agent? Why should I hire a trademark lawyer? Can I register trademark myself?

Registering a trademark is a time-consuming and complicated process. That’s why the Canadian Trademarks Office recommends hiring a registered agent. A full list of trademark agents can be found here: http://www.ic.gc.ca/cipo/mc-tm/agents.nsf/tmagents-eng?readform&wt_src=cipo-tm-main.

A trademark agent will help you by:

  • Conducting a proper trademark search to determine if your trademark can be registered.

 

  • Increasing your chances of getting your trademark registered. A 2013 Wall Street Journal article reports that register trademark applicants represented by a trademark professional are 50% more likely to get through the registration process than those that who go it alone. Although this is a US article, I am sure statistics in Canada is similar. https://blogs.wsj.com/law/2013/04/10/when-it-helps-to-have-a-lawyer/

 

  • Saving you time—a trademark agent will monitor all Trademarks Office updates, leaving you time to run your business. A trademark agent will also correspond with foreign agents on your behalf if you file in other countries.

 

  • Saving you money— if you file incorrectly, your trademark will be refused and you will have to pay additional fees to re-file. If you have already spent time on your brand, such as website, business cards, stationery, advertising, you will have to re-brand and this will be expensive.

 

  • Giving you invaluable advice when you need it.

 

  • Helping you to sleep soundly at night – a weak trademark will leave you vulnerable to receiving a “cease and desist” letter and to court actions.

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By |2017-11-25T21:16:14+00:00July 20th, 2017||Comments Off on Why should I hire a trademark agent? Why should I hire a trademark lawyer? Can I register trademark myself?

About the Author:

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Anita Mar
CEO and Registered Trademark Agent at Trademark Angel Inc.

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