Registering a trademark is a time-consuming and complicated process. That’s why the Canadian Trademarks Office recommends hiring a registered agent. A full list of trademark agents can be found here: http://www.ic.gc.ca/cipo/mc-tm/agents.nsf/tmagents-eng?readform&wt_src=cipo-tm-main.

Following August 3, 2019 changes in the US, non-US domiciled applicants must now hire a US attorney in order to file their trademark in the US.

In fact, in most countries where you file a local attorney is necessary.

A trademark professional will help you by:

  • Conducting a proper trademark search to determine if your trademark can be registered.

 

  • Increasing your chances of getting your trademark registered. A 2013 Wall Street Journal article reports that register trademark applicants represented by a trademark professional are 50% more likely to get through the registration process than those that who go it alone. Although this is a US article, I am sure statistics in Canada is similar. https://blogs.wsj.com/law/2013/04/10/when-it-helps-to-have-a-lawyer/

 

  • Saving you time—a trademark professional will monitor all Trademarks Office updates, leaving you time to run your business. A trademark lawyer/agent will also correspond with foreign asssociates on your behalf if you file in other countries.

 

  • Saving you money— if you file incorrectly, your trademark will be refused and you will have to pay additional fees to re-file. If you have already spent time on your brand, such as website, business cards, stationery, advertising, you will have to re-brand and this will be expensive.

 

  • Giving you invaluable advice when you need it.

 

  • Helping you to sleep soundly at night – a weak trademark will leave you vulnerable to receiving a “cease and desist” letter and to court actions.

Can't find the answer that you are looking for?

Submit your question and email below and you will be notified once your question is answered


To open in a new tab, click: Why should I hire a trademark attorney? Why should I hire a trademark agent? Can I register trademark myself?