Questions & Answers About Amazon

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Amazon Brand Registry enrollment rules

Amazon Brand Registry Without Registered Trademark

There are now updated rules from Amazon that explain how to enrol a brand for the first time or enroll a new brand into Brand Registry on Amazon. The process consists of 3 basic steps.
  1. You review if you are eligible for Brand Registry
  2. you sign into your account and
  3. you enroll your brand.
3 steps to enroll into Brand Registry What was before October 7? Before October 7, Amazon simply needed to see a trademark registration number, trademark name (and logo), country of registration. Since October 7, the rules have tightened and now in addition to previous requirements, you now need to show a photograph of your product or packaging showing the trademark. Amazon also wants to see ASIN or you can self-report product categories instead of providing an ASIN. Basically, they now want to see the same as you would submit to the US Patent and Trademark Office when submitting a Statement of use. What does it mean? It means that you need to have physical products in order to be able to take a photo or if this is not possible, you need to ask your manufacturer to take a photo of your product or packaging so that the trademark is clearly visible. See notice that came out on October 7:

Amazon Brand Registry

Amazon notice: New Brand Registry enrollment process If you want to enroll in Amazon’s Brand Registry program for the first time or enroll in a new brand, we have an updated enrollment process involving two new amazon brand registry requirements. If you are a brand owner, you will need to provide at least one image that shows your brand name, logo, or other identifying mark on a product and/or packaging. You will also need to provide at least one ASIN for each product category in which the brand is sold. This will help Brand Registry better identify the brand being enrolled. For brands not sold on Amazon, there will be an option to self-report product categories instead of providing an ASIN. If you are not sure whether you qualify to apply for Brand Registry, please contact us. What do you no longer need? You no longer need to provide a website address. It's a good idea if you have a website even though it’s optional. You need to enter the URL of the website you’re selling products from outside of Amazon. If your website simply points to an Amazon listing, then do not include this URL (you can leave blank). How long will you wait? After you apply for Brand Registry on Amazon, they will review all the information. If everything is accurate, Amazon will approve your application within 2 days. However, the process may take longer. Unfortunately, with Amazon, we noticed some inconsistencies and in some cases, the process may take longer. Also, Amazon may randomly refuse your application giving a reason that's actually not true. In this case, you should simply re-apply. In some instances, you will need to re-apply a few times until you are accepted. What happens once you are approved? Once you submit your application to Amazon and it is approved, Amazon will send you the following email: verification email We will get a code from Amazon Brand Registry. Most likely it will come to us as your agent. Once we get it, we will forward it to you. You don’t need to ask us. Using this code you will be able to enroll to Brand Registry by providing the code back to Amazon. You will need to provide the code to Amazon support (will need to call them or post the code in your brand registry application, if this option is available).

Amazon Brand Registry

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My Amazon account has been suspended. Can you help?
We can help you to reinstate your Amazon seller account. As reasons for suspension can be different, please contact us with your details to get a custom flat-fee quote. Our prices are very reasonable and very competitive. 1. How long does it take to write an appeal? A: Please allow 7-14 days to prepare an appeal after we receive all the requested information. 2. What information do you need to start working on the reinstatement? A: We will need some information from you and we'll also need your support as we continue working on the reinstatement. We'll need: Seller Performance Notifications, you will also be involved as we need to ask more questions to understand the situation and assess if we can help you as not all suspensions are the same. We need access to the account specific to MYI, Seller performance notifications, A-Z Guarantee Claim, Orders, Buyer Seller Messages and Seller Metrics. 3. Can you reinstate my entire account as well as my ASIN listings? A: Yes, the main goal is to reinstatement your Amazon account. Once this is done, the listings will be reinstated as well. 4. Can you guarantee reinstatement? A: With Amazon account suspensions, nobody can give you 100% guarantee as we depend on Amazon. Our success rate is 75% for accounts reinstatement.
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Can you help with hijackers on my Amazon listing?
There are a few ways how you can prevent others from hijacking your Amazon listing. There are also various methods how you can remove hijackers from your listings. To describe, there are 3 ways to remove hijackers:
  1. deal  with Amazon through their support center (not always effective and can be time-consuming as you often need to do a test buy);
  2. legal way through cease and desist letters and often with an attorney representation (can be expensive and not always effective);
  3. other ways, when you know somebody in Amazon who can help your case (quick and effective, but you need to have connections).
How can we help you? We use a variation of methods 2 and 3 to give you the quickest result. We can also help you to optimize your listing to prevent hijackers in the future. For more details, please visit our page.
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I am an Amazon seller and I don’t know what products I will sell next year. How do I file my trademark application?
We understand you. It's "catch 22" in a way: in the US, you can't register a trademark until you begin sales but you can't get in the Brand Registry until you have a registered or pending trademark. On top of this, being an Amazon seller you need to be adaptable as you don't know what products you will be selling next year. So what should you do? Let's break this into pieces: 1. You need a registered trademark to get into Amazon Brand Registry and to get full protection for the products you sell. You may also get in the Brand Registry with a pending trademark but you won't be able to remove hijackers until your trademark registers. 2. A trademark is always filed for specific products and each category (class) of products comes with the Trademark Office filing fee (aka government fee). You can't file a "generic" or "umbrella" trademark without identifying the specific products in the trademark application. 3. It means you need to come up with a mini-business plan and itemize the products you may be selling in the next year. This may require product research and brainstorming. 4. Once you have the list of products or at least a general category, we can do an initial trademark search. 5. In order to file a trademark, we'll need to know actual products that you sell or will be selling in the foreseeable future. We can finalize them once we begin working on your trademark application. If you provide us with a general category, we can write a product list for you, but we do need your initial input. Please note that registrations are granted only for specific products or services that are listed in your trademark application and NOT for the whole class. Additionally, please remember that registration of your trademark does not give you a monopoly for other products and services not covered by the registration (unless those other products and services are considered "related", i.e. similar). Examples of similar products: clothing and bags; jewelry and watches; toys and educational books; cosmetics and creams; tea and coffee. We invite you to check our articles on this subject: 11 Trademark Tips: how should I list products and services in my trademark application? What Every Business Should Know about Trademarks Registration? Note: no use prior to registration is required in Canada, the UK, EU,  Brazil, Japan, China,  and Australia.
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