We understand you. It’s “catch 22” in a way: in the US and Canada, you can’t register a trademark until you begin sales but you can’t get in the Brand Registry until you have a registered a trademark. On top of this, being an Amazon seller you need to be adaptable as you don’t know what products you will be selling next year. So what should you do?

Let’s break this in the pieces:

1. You need a registered trademark to get into Amazon Brand Registry and to get full protection for the products you sell.

2. A trademark is always filed for specific products and each category (class) of products comes with the Trademarks Office filing fee.

You can’t file a “generic” trademark without identifying the specific products in the application.

3. It means you need to come up with a mini-business plan and itemize the products you may be selling in the next year.

4. Once you have the list of products or at least a general category, we can do the initial trademark search.

5. In order to file a trademark, we’ll need to know actual products. We can finalize them once we begin working on your trademark application.

Please note that registrations are granted only for specific products or services and that registration of your trademark does not give you a monopoly for other products and services not covered by the registration (unless those other products and services are considered “related”, i.e. similar).

We invite you to check our articles on this subject:

11 Trademark Tips: how should I list products and services in my trademark application?

What Every Business Should Know about Trademarks Registration?

Note: no use prior to registration is required in the UK, EU and Australia.

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