Why and how are trademark applications divided in Canada and the U.S.? If you have reached this article about dividing a trademark, then chances are, you already know that a trademark application is a step-by-step procedure and heavily involves classification of goods/services that a trademark is being used on or is intended to. Two of [...]
Benefits of Trademark Registration: USPTO (U.S. Patent and Trademark Office) defines a trademark as a word, name, or symbol that identifies and distinguishes a brand’s products from others. Similarly, a trademark, according to CIPO (Canadian Intellectual Property Office), is a sign or combination of signs used or proposed to be used by a person to [...]
All You Need to Know About Co-Branding Partnerships Co-Branding Partnerships: Nowadays, many leading brands form strategic partnerships amongst themselves for advertising purposes and to increase the value of their trademark. This is done to improve their marketing efficiency and create collaboration amongst two non-competing brands. They align their efforts towards their target audience and create [...]
Before we dive into how you can protect your trademarks and logos, let's first answer the simple question: what are trademarks? Often cropping up in marketing jargon, a 'trademark' is any word, emblem, animation, or symbol licensed to be used only by you. Trademarks are a part of a company's intellectual property and play a [...]
The Trademark Act is not an act to register mere words, but rather to register trademarks. Before there can be registration, there must be a trademark, and unless words have been so used they cannot qualify. In re Bose Corp., 192 USPQ at 215 A matter that functions as a means to identify and distinguish [...]
The Truth About Second Hand Trademarks At Trademark Angel, we are often asked about buying existing trademarks, instead of going through the long process of registering a new trademark. And as always, we tell our clients, Second Hand Trademarks it’s a terrible idea. But the truth is, just like everything else, there are exceptions to [...]
Trademark Suspension Within 3 months after filing a trademark application with the United States Patent and Trademark Office (USPTO), an examiner examines the application to see if it meets the requirements for a successful registration. If it does, the examiner will approve it for publication. But what happens if it doesn’t? If the application fails [...]
A lot of our clients get confused when trying to understand the difference between a company name and a trademark. Are they the same? What about the business name? And the domain name? Does it have to match the company name and trademark? There are a lot of questions and figuring these all out is [...]
When assigning US trademark applications and registrations you must take into consideration many potential issues that may arise. There are critical requirements for trademark assignment that must be met for an assignment to be legit. This article, hopefully, will give you insight and factual advice applicable to all trademarks. Also included are special requirements for [...]
What Is a Cease and Desist Letter? A trademark cease and desist letter is sent to an alleged offender, which describes the misconduct by the wrongdoer and demands that the misconduct is ceased immediately. This notice is sent to inform the wrongdoer that legal action may be taken if the misconduct continues. These letters are [...]
