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Why Brand Registry on Amazon Matters and How to Get Started

Posted on by Anita TM

As a brand owner, you’ve probably wondered: How can I protect my products on Amazon and stand out in such a competitive marketplace? The answer often starts with one key step – Brand Registry on Amazon.

At Trademark Angel, we help businesses at every stage of their Amazon journey—from newcomers launching their first products to established brands looking for stronger protection. We’ve seen firsthand how Brand Registry helps secure product listings, boost brand visibility, and keep copycats at bay.

If you’re thinking about selling on Amazon or haven’t enrolled in Brand Registry yet, this blog is for you. We’ll break everything down clearly and practically—no fluff, just useful tips and honest advice.

What is the Brand Registry on Amazon?

Brand Registry on Amazon is a program designed for brand owners. Once enrolled, Amazon gives you tools that help protect your brand and improve your product listings.

Brand Registry helps ensure you control how your brand shows up on Amazon. It’s not just about logos or names—it’s about ownership. When you register, you tell Amazon, “This is my brand, and I want to manage it.”

This helps stop other sellers from using your brand name, listing counterfeit products, or changing product details. Amazon listens more closely to registered brand owners, especially in disputes.

Why Should You Consider Brand Registry?

We get this question often, and the answer is always the same: because it gives you more control.

Here are some of the main reasons we tell clients to consider enrolling:

1. Protect Your Brand from Copycats

Once you’re enrolled, you can report suspected infringers directly to Amazon. That includes sellers using your name and logo or copying your product images or descriptions. Amazon acts faster when a brand is registered with the relevant Trademark Office because they know you’re the verified owner. For amazon.com – you need a US trademark, for amazon.ca – you need a Canadian trademark.

2. Keep Control Over Your Product Listings

One of the sellers’ biggest frustrations is when someone else changes their product title or description. You can submit content corrections with Brand Registry Amazon, and Amazon gives your version more weight.

3. Access to Better Tools

Registered brands get access to tools like A+ Content (formerly Enhanced Brand Content), which lets you create more visual and detailed product pages. You also get access to a Brand Store—a free storefront on Amazon where all your products live.

4. Early Access to New Features

Amazon often rolls out new features to registered brands first. So, if you’re serious about selling, being part of the Brand Registry program keeps you ahead of the game.

What Do You Need to enrol in the Amazon Brand Registry?

Before enrolling, you need a filed trademark application.

Here’s a quick checklist of what Amazon looks for:

  • An active or pending trademark
  • The brand name exactly as it appears on your trademark
  • The type of trademark (text or image with letters/numbers)
  • Product categories your brand sells in
  • Product images showing the brand name permanently attached to the product or packaging

Some people make the mistake of uploading digital mock-ups or stickers that can be peeled off. Amazon wants to see your brand name sewn, printed, or etched directly onto your product or box. That’s what they call “permanently affixed.”

Step-by-Step: How to Enrol in Brand Registry Amazon

Here’s a simple walkthrough of the process:

Step 1: Sign in to Brand Registry

Use your Amazon Seller Central or Vendor Central login. This links your selling and brand account.

Step 2: Enrol Your Brand

Click on “Enrol a New Brand” and provide the requested details—brand name, trademark information, product categories, etc.

Step 3: Submit Images

Upload images of your product or packaging with your brand name clearly visible and permanently attached.

Step 4: Verify Ownership

Amazon will reach out to the contact listed on your trademark. That person will receive a verification code, which you must enter to complete the process.

Step 5: Wait for Approval

Once the code is submitted, Amazon reviews everything. If all looks good, you’ll be accepted, and your brand will be officially enrolled.

Common Mistakes to Avoid

We’ve seen people run into trouble during enrollment, so here are a few tips based on real cases we’ve worked on:

  • Mismatch between trademark and brand name: An extra space or a missing hyphen can cause a problem. Double-check everything.
  • Wrong trademark type: Make sure you’re selecting the correct one—word mark or design mark.
  • Low-quality or inaccurate images: Don’t upload mock-ups or samples with stickers. Amazon wants to see the real deal.

Getting these details right the first time saves you time and avoids delays.

What Happens After You’re Accepted?

Once you’re in, you’ll see more control over your listings. You can also access tools that weren’t available before.

These include:

  • A+ Content – Add comparison charts, lifestyle images, and detailed text to your listings.
  • Amazon Stores – Build a custom branded storefront on Amazon for no cost.
  • Brand Analytics – View data on customer search terms, purchase behaviour, and competitor insights.
  • Report a Violation Tool – Report sellers who misuse your brand name or product images.
  • Automated Protections – Amazon automatically scans listings for possible infringements.

You don’t need to use every tool immediately, but knowing what’s available as your business grows is good.

Can You Use Brand Registry Without Selling on Amazon?

You can still register your brand even if you don’t have a Seller or Vendor Central account. You won’t get access to tools like A+ Content or the brand store, but you can report counterfeit listings and keep control over your brand name.

This is an excellent option for businesses that don’t sell directly on Amazon but want to protect their trademarks from misuse.

Is Brand Registry Worth It?

From our perspective—yes.

We’ve helped hundreds of businesses protect their brands, and the difference between having Brand Registry and not having it is enormous. If your products are sold on Amazon, whether by you or others, being enrolled helps keep your listings accurate and your brand safe.

It also helps you look more professional. Customers trust brands with clean, well-managed listings. And let’s face it—when people trust your brand, they’re more likely to buy.

Final Thoughts

If you’re serious about growing your brand on Amazon, enrolling in Brand Registry should be a top priority. It’s one of the most effective ways to protect your brand name, control your product listings, and build lasting customer trust.

At Trademark Angel, we help sellers and businesses of all sizes navigate this process smoothly and affordably – whether you already have a trademark or need help securing one.

Ready to protect your brand and take the next step? We’re here to make it easy.

Why Registering a Logo Trademark Matters for Your Business

Posted on by Anita TM

At Trademark Angel, we speak with business owners every day who are building something unique—whether it’s a coffee brand, a clothing line, a coaching business, or a tech startup. No matter the industry, one thing is always true: you want your business to stand out and stay protected.

Your logo plays a big role in that. It’s often the first thing people notice and quickly becomes the signature of your brand.

That’s why it’s so important to protect it—and that usually starts with registering a trademark.

What Is a Logo Trademark?

A trademark logo is a legal way to protect your brand’s design from being used by others. It can include your business symbol, wordmark, or even a combination of both. Once you register logo trademark, you get the exclusive legal right to use it in connection with the goods or services you offer.

You’ve probably seen the little ® symbol before. That shows a logo is officially registered with the United States Patent and Trademark Office (USPTO) or another country’s Trademark Office.

Registering your logo gives you more than just peace of mind—it gives you power. Power to stop others from using your logo without permission, and power to build real brand value over time.

Here’s the thing: just using your logo in your business does give you some rights. But they’re limited and can be hard to enforce. Without a registered trademark, someone else can start using something very similar and you might not be able to stop them—especially if they register it first.

When you trademark your logo, you secure legal ownership across the country—or even internationally if you register in multiple regions. This protection is invaluable if you ever need to send a cease-and-desist letter or take legal action against copycats.

Many platforms, like Amazon, Etsy, and social media sites, also require proof of trademark registration if you want to report someone for copying your brand. Having a registered logo makes that process faster and easier.

How Do You Know If Your Logo Can Be Trademarked?

Before you apply, the first step is to make sure your logo is distinctive—meaning it’s unique and not too similar to anything that’s already registered.

Here’s what we typically consider when reviewing a logo:

  • Is it original? Simple shapes or generic icons often don’t qualify for trademark protection.
  • Does it include common phrases or symbols? If your logo includes something widely used in your industry, it may be harder to register.
  • Is it too similar to existing trademarks? Even if your design feels unique, someone else might already have a similar logo on record.
  • Has it been created completely by AI? If so, such a logo cannot be trademarked.

This is why a proper trademark search is so important. A thorough search helps spot potential conflicts before you apply—saving you time, money, and frustration.

What Happens During the Registration Process?

Filing a trademark application may seem simple, but the process involves several key steps that many people don’t expect. Let’s look at the US registration process as an example.

1. Trademark Search – Before filing, we conduct a comprehensive search to confirm your logo is a strong candidate for registration and doesn’t conflict with existing trademarks.

2. Application Preparation and Filing – Once the search looks clear, we prepare and file the application with the USPTO. This includes accurately describing your logo and selecting the right classes of goods or services.

3. USPTO Examination – After filing, it typically takes about 8–9 months for the USPTO to review your application. An examiner will check for any legal issues or conflicts.

4. Publication for Opposition – If the examiner approves the application, it’s published in the USPTO’s Official Gazette for 30 days. During this time, third parties can oppose your trademark if they believe it conflicts with their rights.

5. Final Registration – If no oppositions are filed—or if they’re successfully overcome—your trademark moves to registration. You’ll receive an official trademark certificate, and that’s when your legal protection officially begins.

For Intent-to-Use (ITU) Applications: If you haven’t started using the trademark yet, the USPTO will issue a Notice of Allowance after the opposition period. You’ll then have up to 36 months (with extensions) to start using the trademark in commerce and submit a Statement of Use. Only after this filing will the USPTO issue the final registration certificate.

Common Mistakes to Avoid

Many businesses run into trouble because they rushed the process or skipped key steps. Here are some mistakes to avoid:

1. Skipping the Trademark Search

This is the number one mistake. Filing without a search is like building a house without checking the ground first. You might get lucky—or you might hit a brick wall.

A search helps uncover possible conflicts that could lead to a trademark refusal or legal issues later.

2. Applying Under the Wrong Class

Trademarks are grouped into “classes,” based on the type of goods or services your business offers. If you choose the wrong one, your logo might not be protected as expected.

We’ve helped fix a lot of incorrect filings caused by misunderstandings about classes.

3. Using a Logo That’s Too Descriptive

If your logo describes what your business does, like “Best Coffee Shop” with a picture of a coffee cup, it will be hard to trademark. The more creative and original your design, the stronger your trademark rights.

4. Not Keeping an Eye on It After Registration

Trademarking isn’t a one-and-done thing. You’ll need to renew your trademark at specific times, and you’ll need to watch for possible infringement. Many people forget this part until it’s too late.

Can You Trademark a Logo on Your Own?

Yes, you can try—but we don’t recommend it. The process is full of technical steps, and even a small mistake can lead to rejection. Worse yet, you might believe your logo is protected when it actually isn’t.

That’s where we come in.

At Trademark Angel, we make it simple and affordable for small businesses and startups to protect their logos—without the high costs of a big law firm. We guide you through every step, handle all the paperwork, and give you honest advice if anything changes along the way.

We also offer fixed, affordable pricing so you know exactly what you’re paying—no surprise fees.

Plus, we offer clear, fixed pricing, so you always know exactly what you’re paying—no hidden fees or surprises.

If your logo is already registered, you have the legal right to stop others from using it. This usually starts with a cease-and-desist letter, and in most cases, that’s enough to resolve the issue.

If the problem continues, you can take legal action. Your trademark registration serves as solid legal proof to support your case.

But if your logo isn’t registered, things get more complicated. You’ll need to prove that you used the logo first and that customers associate it with your business. That’s often difficult—especially when dealing with businesses in other states or regions.

When Should You Start?

If you’re already using your logo in the marketplace, the time to act is now. Waiting can leave you open to risks. Someone else might file first, or your logo might become harder to register.

Even if you’re still finalising your business plans, you can file based on “intent to use.” That lets you secure your logo now and launch your product or service later.

Either way, we’re here to help you move forward with confidence.

Final Thoughts

Your logo represents everything you’ve worked hard to build. It’s not just art—it’s business property. And just like any other property, it deserves to be protected.

When you register logo trademark rights, you’re not just avoiding copycats but building long-term value for your brand. At Trademark Angel, protecting your logo should be simple, affordable, and straightforward.

We’ve helped thousands of entrepreneurs just like you take that critical step. If you’re ready to secure your logo, let’s do it the right way—together.

Why Trademark Registration Matters and How We Can Help

Posted on by Anita TM

At Trademark Angel, we work with people and businesses who care about their brand. Whether it’s your logo, product name, or a unique phrase you use in business, it’s more than just a design or a word. It represents your work, your values, and how people remember you. That’s why trademark registration is not something you want to leave to chance.

In this blog, we want to explain how trademark registration works, why it’s essential, and what you should know before starting. We’ll also share insights from our experience as a trademark registration agency so you can make the right decisions for your brand.

What Is a Trademark?

A trademark is a symbol that shows your products or services belong to you. It can be a word, logo, slogan, or even a sound. Its main purpose is to help people recognize and distinguish your brand from others.

For example, when people see the Nike swoosh or hear the word “iPhone,” they immediately know which company it represents. These symbols are legally protected, meaning others can’t use them in the same way.

Why Register a Trademark?

Many business owners assume that using a name or logo is enough. That’s not true. Without registration, you don’t fully own the mark and have limited rights to protect it. Here’s why registering is essential:

1. Legal Ownership

When you register a trademark, you become the legal owner. That means you can stop others from using something too similar.

2. Protection Across Your Market

A registered mark gives you stronger legal protection across your area of business. If someone else tries to copy your name or confuse customers, you can take action.

3. Business Growth

As your business grows, having a registered trademark helps build trust. It also adds value if you ever want to license your brand or sell your company’s assets.

How the Trademark Registration Process Works

Here’s a simple breakdown of how the process usually goes:

1. Trademark Search

Before applying, we check if the name or logo has already been registered. This helps avoid trademark refusal or future legal issues.

2. Preparing the Application

We prepare your application with the correct details. This includes your business type, the mark you want to register, and the goods or services it covers. For US trademarks, we also need to specify if the trademark is in use and provide proof of use.

3. Filing the Application

The application is submitted to the appropriate Trademark Office.

4. Examination by Authorities

The Trademark Office reviews the application. They may ask questions or raise issues if they find problems.

5. Publication and Approval

If everything is fine, your trademark is published for public review. If no one objects, it’s officially allowed and then registered.

Common Reasons for Refusal

Not all applications are approved. Some common reasons include:

  • The mark is too similar to an existing one.
  • It describes the product too directly (like trying to trademark the word “Apple” for apples).
  • The application is incomplete or incorrect.

We always avoid these issues by doing proper checks and filing everything correctly.

Should You Use a Trademark Registration Agency?

You can apply for a trademark on your own, but many people prefer to work with professionals—and here’s why:

Fewer Mistakes

Even a small error can cause delays or lead to rejection. We ensure everything is done right the first time.

Comprehensive Search

Checking if a trademark is already in use isn’t as simple as it seems. We have professional subscription to trademark search software and expertise to perform a thorough search.

Expert Handling of Objections

If the trademark office raises any issues, we know exactly how to respond and keep things moving.

Working with a trademark registration agency like ours saves time and reduces stress. You can focus on your business while we handle the paperwork.

When Is the Right Time to Register?

It’s best to register your trademark as early as possible—ideally before you launch your product or service. If someone else applies for the same or similar mark before you, you may be forced to change your name, logo, or branding later. That can be costly and confusing for your customers.

Even if you’ve already been using your name or logo for a while, it’s not too late. Registration will still give you stronger rights and future protection.

Can You Register a Trademark Internationally?

If you sell products or services outside your home country, it may be worth registering your trademark in other countries. There are international systems like the Madrid Protocol that make this process easier, and we can help you with that as well.

Keep in mind that trademarks are generally protected country by country. Owning a U.S. trademark doesn’t automatically give you rights in Canada, the UK, or elsewhere.

How Long Does a Trademark Last?

Once registered, a trademark can last for 10 years in most countries. After that, you can renew it for another 10 years—and continue renewing it as long as you’re still using the mark.

The key is to use your trademark regularly and keep your registration details current. You could lose your rights if you stop using it for too long.

What Happens If Someone Infringes on Your Trademark?

If someone starts using a name or logo too close to yours, we can help you take legal action. This might involve sending a cease-and-desist letter or filing a lawsuit.

It’s much easier to defend your rights if your trademark is registered. Without that, the law may not be on your side, even if you’ve been using the mark for years.

Real-Life Experience

One of our clients had used their brand name for over 3 years without registering it. When they tried registering it, we discovered someone else had already registered a similar mark. That meant they had to rebrand completely.

It was a harsh lesson, but it reminded us why our work is essential. We always encourage clients to think ahead and protect what they’ve built.

At Trademark Angel, we keep the process simple. We explain everything in plain language and answer every question, no matter how small. We don’t believe in rushing or cutting corners—we aim to get it right the first time.

We’ve helped individuals, small businesses, and even growing startups secure their trademarks. Whether you’re filing your first application or trying to protect a logo you’ve used for years, we’re ready to help.

Final Thoughts

A trademark isn’t just a legal formality but part of your business identity. It tells your customers who you are and what you stand for. Taking the time to register protects your hard work and gives you peace of mind.

Working with a trademark registration agency gives you confidence that every step is handled carefully. If you’re thinking about registering your trademark or have questions about the process, we’re here to help. Just reach out and let us know what you need.

Don’t Lose Your Domain: Why You Should Secure Your Digital Presence Before Filing a Trademark

Posted on by Anita TM


Let’s talk about something that doesn’t get mentioned enough when launching a new brand: your domain name and social media handles.

As trademark professionals, we often work with clients who are excited to protect their brand name. They’ve picked something unique, they’re ready to grow their business, and they come to us to file their trademark. But surprisingly often, they haven’t secured the matching domain name or social media handles yet. And unfortunately, by the time the trademark is filed, it’s sometimes too late.

Here’s why it matters more than you think.

Once You File a Trademark, the Name Is Public

The moment a trademark application is submitted, the name becomes publicly searchable in the USPTO (or other trademark office) database. That means anyone can see it—including people who track new filings and buy related domains or social media handles before the business owner gets around to it.

Yes, this really happens. Some people make a business out of it. They’ll register your name as a .com or grab the Instagram handle, hoping you’ll come knocking and offer to buy it back for a few hundred—or a few thousand—dollars. Others just like collecting domains with potential value.

“But I Have the Trademark… Doesn’t That Give Me the Domain Too?”

Unfortunately, no. A registered trademark protects your brand name in connection with your products or services—but it doesn’t give you automatic rights to a domain name or social media handle, unless you secure them separately.

Domains are first come, first served. The same goes for Instagram, TikTok, YouTube, and other platforms. If someone gets them before you do – even if they’re doing nothing with the name – it’s theirs.

Reclaiming a domain name can be expensive and time-consuming. And when it comes to social media handles, it’s even trickier. Platforms aren’t always helpful unless there’s clear trademark infringement. If the person using your handle isn’t impersonating you or harming your reputation, they usually won’t do anything.

We’ve Seen It Happen

Just recently, we had a client who had her eye on a specific domain for months. It was available, but she didn’t buy it because she thought it could wait. As soon as we filed her trademark application, someone else scooped up the domain. It was just bad timing and, sadly, a missed opportunity.

She now has to use a different domain—and no, the original owner isn’t willing to sell. It’s frustrating, and we understand why. But it could have been avoided with one small step early on.

What You Should Do Before Filing

Here’s what we recommend to every client before we submit a trademark application:

  1. Buy the domain.
    As soon as you settle on a name you like—even if you’re not 100% sure—go register the .com version (and any others you want). You can buy a domain for $10–$20, and it’s worth every penny just for peace of mind.

Pro tip: It’s also smart to grab a few common misspellings or sound-alike versions of your name. For example, we own both trademarkangel.com and trademarkangle.com because people often mistype our name. If your brand is called “Sunny Sips,” you might also want to buy sunnysip.com or sunisips.com—just in case. Redirecting those to your main site helps catch any lost traffic.

  1. Grab your social handles. Even if you’re not ready to launch on Instagram or TikTok, go ahead and claim the usernames that match your brand. It’s free and takes just a few minutes.
  2. Be consistent. Try to keep your domain and handles as close to your brand name as possible. The more consistent you are across platforms, the easier it is for customers to find you.
  3. Act fast. Don’t wait for your trademark to be approved. The moment you’ve chosen a name, start locking things down. Delays can cost you.

This Is Part of Building a Brand

Filing a trademark is an important step—but it’s just one part of protecting your brand. Your online presence is just as important these days. Imagine launching a business and having to explain to customers that your website is the-real-brandname.com because someone else took the clean, simple version.

The truth is: securing your digital presence early makes everything smoother later. It avoids confusion, keeps your brand professional, and protects you from unnecessary costs.

At Trademark Angel, we’re here to help you register and protect your trademark. But domain names and social handles? Those are in your hands. Take action early—it’s one of the best decisions you can make when starting or rebranding a business.

Need help with your trademark strategy? We’re always happy to help—just reach out.

A Better Alternative to Amazon’s IP Accelerator – Protect Your Brand with Trademark Angel

Posted on by Anita TM

If you’re an Amazon seller, you already know how important Amazon Brand Registry is. It gives you exclusive rights over your listings, helps you fight counterfeiters, and unlocks premium branding tools.

But here’s the catch: Amazon wants you to believe you need their IP Accelerator program to get in. That’s simply not true!

At Trademark Angel, we’re here to tell you that there’s a faster, more affordable, and way more caring alternative—without the restrictions or hefty fees of IP Accelerator.

Let’s break it down.

What is Amazon IP Accelerator? And Why You DON’T Need It

Amazon IP Accelerator is a program that connects sellers with a small, pre-selected group of law firms to file their trademarks. The biggest selling point?

Amazon lets you apply for Brand Registry right after your trademark application is filed—instead of waiting for full registration (which can take over a year).

Sounds great, right? Not so fast.

Here’s what Amazon doesn’t tell you about IP Accelerator:

  • It’s not required! Any pending U.S. trademark application (filed by a real attorney) works for Brand Registry.
  • Limited attorney options. You’re forced to use Amazon’s law firms—whether you like them or not.
  • Overpriced services. Many sellers pay double or triple the usual trademark fees.
  • No personal touch. You’re just another number in a big legal system. No hand-holding, no special care.

Trademark Angel – The Better, More Caring Alternative

At Trademark Angel, we believe in safeguarding brands with honesty, transparency, and a touch of magic. You’ve worked hard to build your business—and we’re here to protect it like an Angel should.

Why Choose Trademark Angel Instead of IP Accelerator?

You Get Into Amazon Brand Registry Just as Fast – We help you apply right away, just like IP Accelerator—but without the inflated prices.

  • You Save Money – No crazy legal fees, no sneaky add-ons. We offer affordable, transparent pricing designed for entrepreneurs.
  • Real, Personal Support – You’re not just another case. We provide hands-on guidance throughout the process.
  • More Attorney Options – You’re not stuck with Amazon’s limited law firms. With us, you get expert trademark help, tailored to your needs.
  • Global Protection – Need trademarks beyond the U.S.? We also handle Canada, the UK, the EU, Australia, and more!

Simply put: We get you into Amazon Brand Registry—without the hassle, high fees, or impersonal service of IP Accelerator.

What is Amazon Brand Registry? And Why Does It Matter?

Amazon Brand Registry is a must-have for serious sellers. It gives you:

  • Full control over your listings – Protect your product pages from unauthorized edits.
  • The power to remove counterfeiters – Fight fake listings and keep hijackers away.
  • Access to premium tools – A+ Content, Sponsored Brand Ads, and more—only for Brand Registered sellers.

If you’re selling on Amazon without Brand Registry, your brand is vulnerable. But with Trademark Angel, your business is protected.

How to Get Amazon Brand Registry Without IP Accelerator

The good news? It’s easier than you think.

Step 1: File a U.S. trademark application (we do this for you).

Step 2: Get your application number (you’ll receive this in about 1-2 days).

Step 3: Apply for Amazon Brand Registry using your application number—no need to wait for full registration!

And just like that—you’re in!

Trademark Angel – Your Brand’s Guardian Angel

At Trademark Angel, we don’t just file trademarks—we safeguard brands, uplift businesses, and give you peace of mind.

Want to skip the overpriced IP Accelerator? Let’s get you into Amazon Brand Registry—quickly, affordably, and with angelic care.

Have questions? We’re here to help! Contact us today!

Start Now

Because every brand deserves an Angel.

Case Studies on Genericide: How Some Famous Trademarks Became Everyday Words

Posted on by Anita TM

Trademarks are a big deal for businesses. They help protect brand identity and ensure that customers associate a product with a specific company. But what happens when a brand name becomes so popular that people start using it as a generic term for an entire product category? That’s called “genericide,” and if that happens, you may lose your trademark rights.

In this article, we’ll take a look at some famous cases of genericide and how companies can avoid it.

What is Genericide?

Genericide happens when a brand name becomes so common that it stops being associated with a single company. Instead, it turns into a general/generic term for all similar products. Once that happens, the company can lose its exclusive rights to the trademark, meaning competitors can use the name too. Every company should ensure that it doesn’t lose its trademarks rights. How? Read on, to learn at the end of the article.

Famous Cases of Genericide

1. Aspirin (Bayer)

Aspirin was originally a brand name owned by Bayer for acetylsalicylic acid, a pain reliever. But as more people used the word “aspirin” to describe any pain medication, the name lost its trademark protection in several countries, including the U.S. Today, Bayer still owns the trademark in some regions, but in many places, “aspirin” is just a common word for pain relief. And how do you call your pain relief pills? I bet you, it’s Aspirin!

2. Escalator (Otis Elevator Company)

Otis Elevator Company coined the term “escalator” for its moving staircases. But the word became so popular that people started using it generically to refer to any moving stairs. In 1950, a U.S. court ruled that “escalator” had become generic, costing Otis its trademark. Try to remember another word to replace “elevator”!

3. Thermos (Thermos LLC)

Once a registered trademark, “Thermos” referred specifically to a brand of vacuum flasks. Over time, however, people started using the term for any insulated beverage container. By 1963, a U.S. court determined that “thermos” had become a generic word, stripping the company of its exclusive rights. Now, all vacuum flasks are simply called “thermos”.

4. Kleenex (Kimberly-Clark) – A Close Call

Kimberly-Clark has spent years fighting to keep “Kleenex” as a trademark, even though many people use it as a generic term for facial tissues. The company actively corrects improper usage and runs marketing campaigns to remind consumers that Kleenex is a brand, not just a type of tissue. So far, these efforts have helped maintain its trademark status. However, if you have a runny nose, do you ask for a “Kleenex” or for a tissue?

5. Xerox (Xerox Corporation) – A Success Story

“Xerox” has often been used as a verb meaning “to photocopy,” which put the company’s trademark at risk. To prevent genericide, Xerox ran aggressive marketing campaigns urging people to say “photocopy” instead of “xeroxing.” Their efforts paid off, and they successfully kept their trademark.

6. Zipper (B.F. Goodrich)

The term “zipper” was originally a trademark owned by B.F. Goodrich for a brand of boots with a fastening device. However, the name quickly became associated with any fastening mechanism of this type, leading to the loss of trademark protection. I can’t even come up with an alternative name for a “zipper”, can you?

7. Cellophane (DuPont)

DuPont originally held the trademark for “Cellophane,” a transparent wrapping material. However, widespread use of the term to describe any type of plastic wrap led to its genericization, and the company lost its exclusive rights.

8. Band-Aid (Johnson & Johnson) – A Close Call

“Band-Aid” is often used to refer to any adhesive bandage, but Johnson & Johnson has actively worked to maintain its trademark status. The company ensures that advertisements refer to their product as “Band-Aid brand bandages” to reinforce the brand distinction. Do you notice what the company did? They use their trademark before the descriptive, not instead of it!

9. Velcro – A Defensive Approach

Velcro, known for its hook-and-loop fasteners, has fought hard to prevent its brand name from becoming generic. The company even released a humorous public service announcement urging people to refer to the product as “hook-and-loop fasteners” instead of “Velcro.”

10. Google – A Brand at Risk

Google has become synonymous with online searching, with many people using “Google” as a verb (e.g., “Just Google it”). This widespread usage puts the brand at risk of genericide. While Google actively discourages generic use by promoting phrases like “search with Google,” the company must continuously protect its trademark to prevent it from becoming legally generic.

How to Protect Your Trademark from Genericide

If a brand name becomes too widely used, it risks losing its legal protection. Here are some ways to prevent that from happening:

  1. Use the Trademark as an Adjective, Not a Noun or Verb

Example: Say “Kleenex brand tissues” instead of just “Kleenex.”

Example: Say “check on the Google search engine” instead of “Google it.”

  1. Educate Consumers and the Media

Use advertising and disclaimers to remind people that your trademark is a brand name, not a generic term.

  1. Monitor and Correct Improper Usage

If you see your trademark being misused, take action. Send correction requests to media outlets and even legal notices if needed.

  1. Create a Generic Term for Your Product

Encourage people to use a generic term alongside your brand (e.g., “Kleenex tissue ” instead of just “Kleenex”).

  1. Register Different Versions of Your Trademark

Protect variations of your trademark to stop competitors from slightly altering your brand name and using it.

  1. Use Trademark Symbols and Distinct Formatting

Always include the ® for a registered trademark or ™ symbol for a pending trademark, when mentioning your trademark in branding and marketing materials.

Distinguish your trademark from surrounding text by using bold, italics, capitalization, or a unique font style to reinforce its brand identity.

Conclusion

While it’s great for a brand name to become popular, losing trademark protection can be disastrous. Genericide is a real risk, but companies that actively protect and educate consumers about their trademarks can avoid it. If you’re worried about your brand name becoming too generic, take proactive steps to keep it protected.

Need help safeguarding your trademark? Contact Trademark Angel for expert guidance!

What is “Use in Commerce” for Trademarks in the US

Posted on by trademarkangel

If you’ve ever wondered about the phrase “use in commerce” when registering a trademark, you’re not alone. It’s an important concept in U.S. trademark law, but it doesn’t have to be confusing. Let’s break it down in a way that’s easy to understand.

What Is “Use in Commerce”?

In simple terms, “use in commerce” means using your trademark in actual business activities, especially ones that cross state or national borders. For a trademark to qualify for federal protection, it must be tied to goods or services that are sold or advertised across state lines or internationally.

Think of it like this: owning a trademark isn’t just about coming up with a cool name or logo. You have to use it in real business transactions.

Why Is “Use in Commerce” Necessary?

The U.S. trademark system is built on the principle that trademarks should represent real businesses actively serving customers. This ensures fairness by preventing people from registering trademarks they don’t intend to use. It also helps businesses protect their brands in competitive markets.

What Counts as “Use in Commerce”?

There are different ways to meet the “use in commerce” requirement depending on whether your business sells goods or provides services. Here’s how it works:

  1. For Goods (Products):
    -Your trademark must appear on the product itself, its packaging, or its label.
    -The product must be sold or transported in a way that impacts interstate commerce. For example, shipping your branded candles to customers in another state qualifies.
  2. For Services:
    Your trademark should be visible in ads, websites, or other promotional materials that customers see.
    The service must reach customers in more than one state or otherwise affect interstate trade. For instance, offering online tutoring to students across the U.S. counts.

Examples of “Use in Commerce”

Here are a few examples to make things clearer:

  1. Product Example: A clothing brand sells T-shirts with its trademarked logo online and ships them to customers in different states. This qualifies as use in commerce.
  2. Service Example: A marketing agency advertises its services on a website and works with businesses nationwide. This also meets the requirement.
  3. Doesn’t Count: A bakery that only sells locally without advertising or shipping across state lines might not meet the federal standard.

What About “Intent to Use”?

If you haven’t started using your trademark in commerce yet, you can file an Intent-to-Use (ITU) application. This lets you reserve the trademark while you prepare to launch your business. You’ll need to submit proof of actual use later to finalize your registration

How to Prove “Use in Commerce”

When you apply for a trademark, the U.S. Patent and Trademark Office (USPTO) will ask for proof of use. This proof is called a “specimen,” and it shows how your trademark is being used in the real world.

  1. For Goods: A photo of your product with the trademark on the label or packaging works as evidence. For example, a bottle of shampoo with your brand name on the label would qualify.
  2. For Services: Screenshots of your website or ads featuring your trademark and describing your services are acceptable. For instance, an ad showing your graphic design company’s logo and contact details would work.

Common Mistakes to Avoid

  1. Token Sales: Making one sale just to meet the requirement isn’t enough. The USPTO looks for ongoing and genuine business activity.
  2. Internal Use: Using a trademark only within your company (like on internal documents) doesn’t count.
  3. Pre-Launch Use: Advertising or prototypes that don’t involve actual sales or services don’t qualify as use in commerce.

Why It Matters

Meeting the “use in commerce” requirement ensures that trademarks are given to businesses actively contributing to the marketplace. This protects both businesses and consumers by:

  1. Strengthening your legal claim to the trademark.
  2. Helping customers associate your brand with your products or services.
  3. Preventing others from claiming rights to your brand.

Final Thoughts

“Use in commerce” is an essential step in registering a trademark, but it’s not as complex as it seems. As long as your business is actively selling goods or providing services across state lines or internationally, you’re likely meeting the requirement.

If you’re unsure about whether your trademark qualifies or need help navigating the application process, consulting a trademark professional can save you time and effort. Protecting your brand is an investment in your business’s future—and understanding “use in commerce” is the first step.

If you’re still unsure, feel free to reach out to us. We’ll help you navigate the trademark landscape and ensure your brand gets the protection it deserves.

What You Need to File a Trademark Application in Canada

Posted on by trademarkangel

Filing a trademark application in Canada involves meticulous attention to detail to ensure that your application is accurate and complete. Below, we outline the key elements you need to confirm before submitting your application and provide insights into the Canadian trademark filing process.

Key Elements to Confirm Before Filing

  1. Trademark Owner Information:
    Verify the name and address of the trademark owner. Ensure that the legal entity or individual listed is correct, as this cannot be changed once the application is filed.
  2. Trademark Name or Logo:
    Double-check the trademark name or logo being registered. Make sure it’s the exact version you intend to use in commerce, as changes are not allowed after filing.
  3. Goods and Services Listing:
    Ensure that all products and services you currently provide, or plan to provide in the foreseeable future, are included.
    Remove any products or services that you are not currently offering or have no plans to offer. Including irrelevant items can complicate the registration process and lead to unnecessary fees.

Understanding Classification and Descriptions

In Canada, goods and services must be properly classified and described. Special care is needed when:

  1. Choosing Classifications:
    If you plan to file a trademark in two classes but the Canadian Intellectual Property Office (CIPO) determines your products span three classes after examination, you’ll need to pay for the additional class, even if you later remove it.
  2. Using Descriptions:
    Canada allows the use of a “pick list” of predefined descriptions for goods and services. Using the pick list can:
    – Avoid unexpected fees.
    – Accelerate the review process. Applications with pick list descriptions are examined up to two years faster than those using custom language.
    Custom descriptions can slow down approval and increase costs, so use the pick list whenever possible.

Can’t Change Application Details After Filing

Once a trademark application is filed in Canada, some elements cannot be modified:

  1. The name of the trademark owner.
  2. The trademark name or logo.
  3. The list of goods and services (though it can be narrowed, it cannot be broadened).

If you need to expand the list of goods and services, you must file a new application for the additional items.

Government Fees and Payment Options

Government fees for trademark applications in Canada must be paid at the time of filing. As of January 1, 2025, the fees are calculated as follows:

  1. First Class: C$478.15
  2. Each Additional Class: C$145.12

Final Steps Before Submission

Before proceeding with your application:

  1. Carefully review all details to ensure accuracy.
  2. Confirm that you’re satisfied with the listed goods and services and that all information is correct.
  3. Notify us once you’ve completed your review, so we can submit the application on your behalf.

Filing a trademark in Canada is a critical step in protecting your brand. By following these guidelines, you can avoid costly mistakes and ensure a smooth filing process. If you have any questions or need assistance, feel free to contact us.

Avoid the Cost of Rebranding – Protect Your Trademark Today!

Posted on by trademarkangel

Why Waiting Is Risky

If you don’t register your trademark right away, someone else might. In places like the U.S. and Canada, trademarks are given to whoever files first. If another business beats you to it, they could legally stop you from using your name or logo—even if you’ve been using it for a while.

Imagine how frustrating it would be to spend money on your logo, website, and marketing, only to find out that someone else now owns the rights to your brand. You’d have to start over with a new name, which is costly and could confuse your customers.

Changing Your Name Costs Time and Money

Rebranding (changing your name or logo) is a lot of work. You’d need to update your website, social media, and all your marketing materials. Customers who already know your brand might have trouble finding you, and you could lose their trust.

By registering your trademark now, you can protect your name and logo so no one else can use them. This lets you grow your business without worrying about these problems.

Get Legal Protection

When you register your trademark, it’s like putting a “hands-off” sign on your brand. In the U.S., this gives you the exclusive right to use your name and logo nationwide. If someone tries to copy you, you’ll have the law on your side to stop them.

If you want to sell your products in other countries, registering your trademark in your home country can help you get protection internationally too.

Look More Professional

Having a registered trademark shows the world that you’re serious about your business. It helps you stand out in a crowded market and makes customers trust you more. It also warns competitors not to mess with your brand.

Don’t Wait—Act Now

Waiting to register your trademark is risky. If someone else registers your name or logo first, you could lose it forever. Protecting your brand now is much easier than fixing problems later.

Contact Trademark Angel today to help secure your brand. We offer expert trademark filing services to keep your business safe and growing strong. Let us handle the process so you can focus on building your dream.

Why E-Commerce Entrepreneurs Need to Register Their Trademark in the UAE

Posted on by trademarkangel

In today’s digital age, e-commerce is booming, and the United Arab Emirates (UAE) has become a key hub for online businesses. With its rapidly growing economy and a tech-savvy population, the UAE is a hotspot for e-commerce entrepreneurs. However, with opportunity comes competition, and safeguarding your brand is essential. One of the most crucial steps an e-commerce entrepreneur can take is registering a trademark. This article will explore why registering a trademark in the UAE is so important for online businesses, along with real-world examples to highlight its significance.

1. Brand Protection in a Competitive Market

The UAE is home to a bustling market where both local and international players are constantly vying for consumer attention. As an e-commerce entrepreneur, your brand is your identity, and it distinguishes you from competitors. By registering a trademark in the UAE, you legally protect your brand name, logo, slogan, or other identifying elements from being copied or misused by others. Consider a scenario where an e-commerce business called “Glam Shop” is selling beauty products online. If “Glam Shop” hasn’t registered its trademark, another company could launch a similar business under the same or a very similar name. This would not only confuse customers but could also damage the original brand’s reputation if the other company provides inferior products or services. By registering the trademark, “Glam Shop” would gain exclusive rights to its brand name and prevent any other business from using it in the UAE.

2. Legal Protection and Enforcement

Trademark registration gives you the legal backing to enforce your rights. Without a registered trademark, you might find it difficult to take legal action against infringers. The UAE has strong intellectual property laws that protect registered trademark holders, making it easier to take down counterfeit products or pursue infringers in court. For example, if an e-commerce entrepreneur selling designer clothing discovers that a competitor is using a very similar brand name and logo to sell knockoff products, they can file a complaint with the authorities and seek legal recourse—provided their trademark is registered. The UAE’s Ministry of Economy is diligent about protecting intellectual property rights, and registered trademark owners have the authority to stop infringing parties and even seize counterfeit goods.

3. Building Customer Trust and Loyalty

A registered trademark helps build trust and credibility among consumers. In the e-commerce world, where customers can’t physically see or touch the products before purchasing, trust plays a significant role in purchasing decisions. A recognizable and protected brand reassures customers that they are buying from a legitimate source. Let’s take “Desert Deals,” a fictional UAE-based e-commerce platform selling electronics, as an example. If Desert Deals has its trademark registered, it sends a signal to consumers that the brand is professional, established, and reliable. Customers are more likely to buy from a company that has protected its brand identity because it shows that the business is here for the long term and cares about its reputation.

4. Preventing Costly Rebranding

One of the most significant risks of not registering a trademark is the possibility of having to rebrand if another company already owns the rights to the name or logo you’re using. Rebranding is not only costly, but it can also be disruptive to your business. It means changing your website, marketing materials, and even product packaging, all of which can result in a loss of customer recognition and trust. Imagine an e-commerce entrepreneur launches a clothing store under the name “Urban Threads,” only to discover a year later that another company has already registered that name in the UAE. If the entrepreneur hasn’t registered their trademark, they may be forced to change the business name and start from scratch. This process can be expensive and time-consuming, not to mention the potential loss of customers who were familiar with the original brand name.

5. International Expansion Opportunities

The UAE is a gateway to international markets, and many e-commerce businesses in the country have global ambitions. Registering your trademark in the UAE can serve as a foundation for expanding your brand into other countries. The UAE is a member of the Madrid Protocol, an international treaty that allows for easier trademark registration in multiple countries. By registering your trademark in the UAE, you can leverage this system to expand your brand protection to other markets in the Middle East, Europe, and beyond. For instance, if an e-commerce entrepreneur has plans to expand their business to Saudi Arabia, Qatar, or even Europe, having a registered trademark in the UAE makes it easier to secure trademark protection in those regions as well. This can save both time and money in the long run, providing broader protection for the brand across multiple markets.

6. Enhanced Value of Your Business

A registered trademark is an intangible asset that adds significant value to your business. If you ever decide to sell or merge your company, having a registered trademark can increase the overall valuation of your business. Potential buyers or investors see trademark registration as a sign that the brand is established, secure, and well-protected, making it a more attractive investment. Consider the case of an e-commerce entrepreneur who has built a popular online store selling organic skincare products. If this entrepreneur has registered the trademark for their brand, the business becomes more valuable to potential investors or buyers. A registered trademark ensures that the brand is protected from competitors, making it a valuable asset in any acquisition or merger deal.

7. Preventing Domain Name Disputes

In the world of e-commerce, domain names are just as important as trademarks. Many businesses have lost valuable domain names because they didn’t register their trademarks. In the UAE, a registered trademark can help you secure or defend your domain name if someone else tries to use it. For example, if you run an online business called “Tech Bazaar” and someone tries to register “techbazaar.ae” as a domain, having a registered trademark gives you the legal right to challenge that domain registration and claim it for your business. This is particularly important in the digital age, where domain names are directly tied to your brand’s online presence.

Conclusion

For e-commerce entrepreneurs in the UAE, registering a trademark is not just a legal formality—it’s a critical step in building and protecting your brand. From securing legal rights and preventing rebranding to enhancing customer trust and unlocking international expansion opportunities, trademark registration offers numerous benefits. In a competitive market like the UAE, where online businesses are thriving, ensuring that your brand is protected is key to long-term success. Don’t wait until it’s too late—take the proactive step of registering your trademark and safeguard the future of your e-commerce business.