At Trademark Angel, we’ve helped hundreds of businesses protect their brands globally, but China is one market where timing truly makes or breaks the game. If you’re doing business in China—or even thinking about it—it’s smart to register a trademark in China early. From real cases we’ve handled, we’ve seen how acting quickly can save businesses from costly problems. Here are some essential reasons and practical tips we always share to help you secure your brand before it’s too late.
Why Early Registration Matters in China
Unlike the U.S. or Canada, China works on a first-to-file system. That means if someone files your trademark before you—even if they’ve never used it—they can legally own it in China.
Here’s what happens if you don’t register a trademark in China early:
- Someone else may register your name before you.
- You might get blocked from selling on Chinese e-commerce sites like JD.com or Tmall.
- Customs can stop your products from leaving the country.
- You could end up paying large amounts to buy back your brand.
This is a situation many businesses face, and it can be avoided if you act on time.
What You Need to Register a Trademark in China
If you’re ready to register a trademark in China, here’s a quick breakdown of what you’ll need:
- A clear image of your logo or wordmark
- A list of the goods or services your trademark covers
- Business registration documents
- A power of attorney (because we, or any agent, must file it on your behalf if you’re not based in China)
We also recommend creating a Chinese version of your brand name—either a translation, transliteration, or both. Why? Chinese consumers will often make their version of your name. And if you don’t register that version, someone else might.
Tips From Our Team
Over the years, we’ve helped businesses of all sizes register trademarks in China. Here are a few things we always tell our clients:
- Don’t Wait
Even if you’re thinking about entering the Chinese market “someday,” registering a trademark in China is still a good idea. Trademarks in China are valid for 10 years, so you’ve got time.
- Cover Multiple Subclasses
China uses its subclass system. This means that even if your mark is registered in one subclass, someone else can register a similar mark in another. We help you pick the right ones based on what you sell.
- Watch for Similar Marks
We do a full search before filing to ensure no risk of your mark getting rejected. You’d be surprised how often similar names show up.
- Keep Proof of Use
If you’ve already started using your mark in China, save the proof—ads, invoices, packaging, anything with dates. You might need it later if your mark is challenged for non-use.
What Happens After You File
Once we file your application to register a trademark in China, it goes through several steps:
- Formal Check – They make sure all the documents are correct.
- Substantive Review – They check for similar trademarks or any legal issues.
- Publication – Your mark is published for three months. If no one objects, it moves forward.
- Registration – You get your certificate. It’s valid for 10 years and can be renewed.
It usually takes 12 to 18 months from start to finish, but the wait is worth it.
Registering a Trademark in China Is an Investment, Not a Risk
Some business owners think, “We’re not ready for China yet. Let’s wait.” But we’ve learned that not registering a trademark in China is the real risk. The small cost of filing now can save you thousands of dollars, months of headaches, and possibly losing your brand altogether.
Also, once your trademark is registered, you have stronger rights to fight counterfeiters or copycats. China’s market is vast, and unfortunately, it attracts those looking to profit from other people’s hard work. Registering your trademark gives you the legal backing to stop this and protect your reputation.
Every business owner should have peace of mind when expanding globally. That’s why we offer straightforward help when you want to register a trademark in China. There are no fancy terms or hidden fees—just honest work and solid protection.
Ready to Protect Your Brand?
If you’re serious about growing your business, protecting your trademark should be one of the first things you do, especially in countries like China, where the rules are different. We’d love to help you register a trademark in China and make sure you’re covered before anyone else grabs your name. Whether you’ve been in business for 10 years or 10 days, we’ll walk you through every step.
Reach out to us today. Your future brand deserves it.