Choosing a name for your business is an exciting process, but it’s essential to ensure that it is not already in use. The safest route is to check whether it is already trademarked. The first step is to run a free trademark search, and with some additional checks, it will be possible to avoid the problems in the future. You can do it straightforwardly and practically here.

Start with a Free Trademark Search

The fastest starting point is the USPTO database, also known as TESS. It allows you to determine whether another person has already registered the name. A free trademark search can show:

• Exact matches of your chosen name
• Similar names that could still be a problem
• The trademark category or class of goods and services

You may find the same name, but that might not be a problem if the trademark is filed in an entirely different class.

The importance of a Trademark Search

A trademark search will make you aware that a name is safe to use. It will tell you who a trademark owner is, what is covered, and whether it is still in use. Failure to take this step may cause:

• Cease-and-desist letters
• Costly rebranding
• Lost investments in packaging, websites, and marketing

Think of it as protecting your time, money, and reputation.

Go Beyond a Trademark Registration Search

Conducting a trademark registration search on the USPTO site is essential, but it’s not the only step. Check other places where conflicts may arise, such as:

• Domain names
• Social media handles
• State-level databases
• Thorough Internet searching (type your chosen trademark name and scroll through the first 5-10 pages of the results)

This broader search provides a more comprehensive view of the availability of your name.
Tips to Make Your Search Smarter
When running your trademark lookup, don’t limit yourself to exact spelling; consider variations as well. Try variations and sound-alike names. For example:

● “Quick Cuts” vs. “Quick Kuts”
● “Lite Bite” vs. “Light Bite”

Also, review logos or stylized marks. Even if words differ slightly, confusing similarities can still cause trouble.

Can You Do It Yourself

Can You Do It Yourself? Yes, you can do the initial searches yourself. It’s part of the due diligence process. However, interpreting results may be challenging. That is where services like TRADMARK ANGEL come in. We conduct a comprehensive trademark search and provide you with an opinion along with the detailed search results on whether your trademark is likely to register. With professional input, the process will be easier and less risky.

FAQs About Trademarks

1. Is it sufficient to carry out a free trademark search?
It’s a good start and you can do it yourself, but it’s not sufficient to get a complete picture.

2. Is it possible to trademark a name that is already filed or registered?
Not if it’s in your category. However, if industries do not overlap it may be possible to trademark a similar name.

3. Are lawyers required during a trademark search?
Professional assistance is not necessary, but expensive errors can be avoided with expert help.

Conclusion

Checking if a name is already trademarked is an essential step for any new business. A thorough trademark search helps protect your brand and prevent conflicts. Whether you start with free tools or receive support from TRADEMARK ANGEL, taking this step now will protect your business for the long run.