Should we file our trademark in Chinese characters in China?

When filing in China, a common question is whether the English version of the trademark is sufficient, or whether a corresponding trademark in Chinese characters should be filed as well. For the Chinese transliteration, please see our suggestions below: Generally, for an overseas brand which will officially enter the Chinese market, it is strongly suggested to [...]

By |2019-05-04T20:49:29+00:00May 3rd, 2019|, |0 Comments

Classification of Goods and Services in a Trademark Application (class headings)

Every trademark application must list the specific goods and services that the trademark will cover. Products belong to classes 1 to 34. Services belong to classes 35 to 45. Products are tangible, you can touch them. Services are intangible. Below is a rough classification (class headings) just to give you an idea of general categories  [...]

What are different types of names? Company name vs business name vs domain name vs trademark?

What is the difference between company name, business name, domain name and brand or trademark? What are different types of company, domain, business or brand names? Let's get the names straight to avoid confusion. Company name: Legal name of the company, either registered federally or in a certain state (or province in Canada). Example: Microsoft Corporation [...]

By |2018-12-01T21:33:45+00:00November 12th, 2018|, , , , , , |0 Comments

Do I need to register a trademark if my business incorporated?

If you simply business incorporate or register a corporate name, it doesn't mean that the government approved for you to use the name as a trademark. If we take a US LLC, as an example, every state has its own laws about business names. You can register your LLC name in Delaware but the business name registration [...]

By |2018-12-01T21:43:36+00:00November 12th, 2018|, , , , , , |0 Comments

Why should I consider registering my trademark in China?

Trademark right is a territorial right. trademark protection is necessary to avoid infringement attack and protect your brand name, if your business is ever related to China market, say, exporting to China, OEM business using Chinese manufacturer and are planning to launch the products/services to China market in future.

By |2018-11-10T17:44:56+00:00November 10th, 2018||1 Comment

What is the trademark classification system in China? How is it different?

China trademark classification system is based on the NICE classification system and has some modification. China has developed a sub-classification system for each of the 45 classes.  The goods/services in each class are divided into several subclasses according to their function and/or raw materials and sales channels while services are divided based on their content [...]

By |2019-01-17T20:24:58+00:00November 10th, 2018||0 Comments
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Anita Mar
CEO and Registered Trademark Agent at Trademark Angel Inc.

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