When filing in China, a common question is whether the English version of the trademark is sufficient, or whether a corresponding trademark in Chinese characters should be filed as well. For the Chinese transliteration, please see our suggestions below: Generally, for an overseas brand which will officially enter the Chinese market, it is strongly suggested to [...]
Every trademark application must list the specific goods and services that the trademark will cover. Products belong to classes 1 to 34. Services belong to classes 35 to 45. Products are tangible, you can touch them. Services are intangible. Below is a rough classification (class headings) just to give you an idea of general categories [...]
When deciding whether to file for either a word mark or logo, it is important to keep in mind that a logo must always be used as it is depicted in your application. In addition, if you file your logo in a particular color in the US, you must always use your logo in that [...]
What is the difference between company name, business name, domain name and brand or trademark? What are different types of company, domain, business or brand names? Let's get the names straight to avoid confusion. Company name: Legal name of the company, either registered federally or in a certain state (or province in Canada). Example: Microsoft Corporation [...]
If you simply business incorporate or register a corporate name, it doesn't mean that the government approved for you to use the name as a trademark. If we take a US LLC, as an example, every state has its own laws about business names. You can register your LLC name in Delaware but the business name registration [...]
Trademark right is a territorial right. trademark protection is necessary to avoid infringement attack and protect your brand name, if your business is ever related to China market, say, exporting to China, OEM business using Chinese manufacturer and are planning to launch the products/services to China market in future.
The full legal name of the applicant (either your company or your personal name) The full address of the applicant. The trademark name. If you are filing for a logo, we need to see the logo. The products which you sell or plan to sell under your trademark (provide a list). The services which you [...]
Since China is a “first-to-file” country, we do not recommend that you use an unregistered trademark in China since it may be stolen by a competitor and registered as “his” or “hers”. We recommend filing in China as soon as you have determined that this jurisdiction is important to your business.
China trademark classification system is based on the NICE classification system and has some modification. China has developed a sub-classification system for each of the 45 classes. The goods/services in each class are divided into several subclasses according to their function and/or raw materials and sales channels while services are divided based on their content [...]
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