What does “using a trademark in Canada” mean?

Use is essential for the maintenance of your trademark. In many other countries, you need to use the trademark after registration to make sure it’s not challenged and canceled for non-use. You must use your trademark within 3 years after registration.

However, you can now register your trademark Canada without proving any use (June 17, 2019 changes). Use is no longer necessary for registration.

In Canada, using the trademark for goods (products) is simply selling your products with your trademark being displayed either on the actual products or on their packaging during the sale.

Using for services is simply advertising of the mark in Canada and the services must be performed in Canada, or be available to be performed in Canada.

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