Since Mexico is a “first-to-file” country, we recommend that you file your trademark in Mexico before you start using it.

In Mexico, if you  use an unregistered trademark under the risk of and infraction action from a third party with a similar or identical trademark, or under the risk that a third party starts using your trademark for which you wouldn’t have the legal arguments to defend your trademark, or even worse, a third party could request the registration of your unprotected trademark for themselves.