When it comes to doing business in China, trademark registration is among the most significant things that you can do. China has the first-to-file method, meaning that the first person to have registered a trademark legally owns it even though it does not belong to their brand. This is the reason why it is essential to intervene early.

At Trademark Angel, we help businesses protect their identity with proper trademark registration in China. Whether you are a newcomer to the market or you already work in this market, this process will enable you to make your brand safe and prevent any legal complications in the future.

Why Trademark Registration Matters

When you register a trademark in China, you protect your brand name, logo, and identity. It stops others from copying or misusing your name. You also get the legal right to take action against counterfeiters or companies using a similar name. Without registration, your brand is at risk.

Trademarking in China also allows you to sell on major e-commerce platforms like Tmall, JD.com, and Douyin. These sites usually ask for proof of brand registration in China before letting you open a store. If you’re planning to license or franchise your business, having a trademark is often required.

What You Need to Get Started

To apply, you’ll need to decide which trademark classes fit your business. China has 45 trademark classes, each covering different goods or services. Picking the right class is key. For example, a skincare company would likely choose Class 3 (cosmetics and cleaning products).

Here’s what you’ll need to prepare:

• A clear image or text of your trademark
• Business license (for local companies)
• Passport or registration proof (for foreign companies)
• A power of attorney if you’re using an agent

Foreign companies must use a local agent for filing. We act as your trusted local partner, making sure your application follows Chinese rules.

The Process of Trademark Registration

The process starts by submitting your application to the China National Intellectual Property Administration (CNIPA). After that, there are a few steps:

1. Examination – CNIPA checks if your trademark is legal and doesn’t conflict with others.
2. Publication – If approved, it is published for 3 months for public objections.
3. Registration – If no one objects (or if any objections are dismissed), your trademark gets registered.

The whole process usually takes between 6 and 12 months.

We always recommend doing a China trademark register search before applying. This search helps spot any similar or existing marks that might block your application. We handle this search for you as part of our service.

Avoiding Bad Faith Trademark Issues

Many foreign companies face problems with China trademark registration because someone else files for their name first, often with bad intentions. This is called trademark squatting. It can lead to legal fights, high costs, and delays.

To avoid this, apply early, check the database regularly, and monitor new filings. We help you do all of this with full support from our trademark team.

Ready to Protect Your Brand?

We’ve helped many international companies succeed with trademark and business registration in China. If you’re serious about protecting your brand, now is the time to act.

Reach out to our team today and let’s get started with your trademark application in China.