Tag: Brand Registration

How Long Does It Take to Get a Trademark?

Posted on by trademarkangel

When it comes to registering your brand, the question that comes to mind first is: how long does it take to obtain a trademark? The reality is that the process is not immediate; however, being aware of the steps and the time plan can help instruct you in creating a plan. We constantly inform clients at Trademark Angel that when it comes to registering and securing rights, patience is always rewarded.

Timing is of the Essence of Trademark Registration

By the time you submit the trademark registration application, you have established the foundation to safeguard your business identity. The clock begins to run as soon as you apply, but the process can take months and even years, depending on where you are and if any objections arise along the way.

The average duration in the US is 12-14 months, but it may be longer depending on your case. This is why it is better to see the steps before you take the leap.

What Happens After You Apply

The following is usually what happens when you submit a brand name registration application:

  • Application Review – The trademark office reviews your application to verify its accuracy.
  • Examination – An examiner conducts a trademark search to determine if there are any conflicts with existing trademarks.
  • Publication – Your trademark is published for opposition purposes.
  • Allowance – if the application was filed on an intent to use basis, you will have to submit Statement of use and show evidence of use of your mark in the US before your trademark registers.
  • Registration – If the application was filed on the actual use basis in the US, then it goes straight to registration if there are no oppositions.

Once statement of use is accepted your trademark is registered.

All stages may increase the time interval by weeks or months; that is why there are no two timelines.

Can You Register a Trademark Online Faster?

The question many people will ask is whether it is quicker when it is filed online. When a trademark is registered online, the registration process is usually expedited because the documentation is completed electronically. However, the whole review and approval process is still time-consuming.

The process of online filing is more convenient and, in most instances, more straightforward; similarly, the examination and approval process is also straightforward. Although online filing is more convenient and often easier, the inspection and approval cycles remain unchanged.

What to Do to Keep on Track while Waiting

During the waiting time, you can increase the chances that your application will not experience unnecessary delays by:

  • Double-check your application for errors before filing.
  • Do a comprehensive trademark search before filing to avoid conflicts.
  • Act promptly if the trademark office requires clarification.

Being proactive will help you prevent unnecessary back-and-forth that may lengthen the process.

FAQs About Trademark Timelines

Q. 1 How long does the US take to grant a trademark?

Typically, it takes between 12-14 months, although it may be longer or shorter, depending on your specific circumstances.

Q. 2 Is brand name registration a protection in itself?
When your trademark is officially registered, your rights commence. However, filing a trademark applications provides you with a pending status that could be beneficial in a dispute.

Q. 3 Is brand registration and copyright the same thing?
No: names, logos, and slogans are registered as a trademark, while creative works like books, songs, and designs are registered as copyright.

Obtaining a trademark is a lengthy process, but it is worthwhile to secure your brand’s future. With proper preparation and suggestions by Trademark Angel, you can navigate the process smoothly and confidently.

Why Brand Registration Should Be Your Top Priority in 2025

Posted on by trademarkangel

When you start or grow a business, you might not think about brand registration immediately. But trust me, it’s one of the smartest moves you can make. Here at Trademark Angel, we often talk about how important it is to protect what you’ve built — your name, logo, and identity. Brand registration does precisely that. It makes sure no one else can use your brand without your permission.

Let me share why you should prioritise brand registration this year and every year after.

What Is Brand Registration, and Why Does It Matter?

Brand registration means officially registering your business name, logo, or slogan with the government, in the U.S., usually through the United States Patent and Trademark Office (USPTO). This isn’t just a formality. It gives you legal rights to your brand and shows others you’re serious about protecting it.

Someone else could start using your name or something similar without brand registration. That can confuse your customers and hurt your business. It’s happened to plenty of businesses, and it’s a challenging situation to fix after the fact.

How Brand Registration Protects You

When you register your brand, you get more than just a certificate. You get a shield. You can stop others from copying or using your brand without permission. If someone does try to copy you, having your brand registered means you can take legal action. That’s a powerful way to protect your business and your reputation.

You also get the right to use the ® symbol next to your brand name. This symbol tells the world that your brand is registered and protected. It can discourage others from trying to use your name.

A Real Benefit for Your Business Growth

Brand registration is even more critical if you plan to grow your business. Say you want to expand into new states or even other countries. Registered brands make opening new locations, working with partners, or selling your products internationally easier.

Plus, it can make your brand more valuable if you want to sell your business or get investors involved. They will want to see that your brand is protected and you have clear ownership.

Tips for Registering Your Brand

If you’re thinking about brand registration, here are some tips from our experience at Trademark Angel:

  • Start Early: Don’t wait until your business is huge to register your brand. The sooner you register, the better. This can save you headaches down the road.
  • Do Your Homework: Check if anyone uses a similar name or logo before registering. This will help you avoid legal trouble and wasted money.
  • Choose a Strong Brand Name: The more unique and distinctive your brand name is, the easier it is to protect.
  • Keep Records: Save all the documents and proof of when you started using your brand. This can help if someone challenges your ownership later.
  • Use Your Brand Consistently: The law requires that you use your registered brand regularly in commerce to keep your rights.

What Happens If You Don’t Register?

Some people think they can protect their brand just by using it. While you get some common law rights by using a brand, these rights are limited. Without registration, proving ownership and stopping others from using your brand is harder.

If someone registers a similar brand first, you might have to change your name or pay damages. That can be costly and stressful, especially if your customers already know your brand.

We’re Here to Help You

Brand registration can seem confusing or overwhelming, especially if it’s your first time. That’s why we’re ready to guide you through every step at Trademark Angel. From searching your brand’s availability to filing the application and maintaining your registration, we help simplify the process.

Our goal is to give you peace of mind so you can focus on what you do best — building your business.

Looking Ahead in 2025

As the corporate world evolves, trademark protection becomes increasingly more critical. More businesses are fighting for customers’ attention, selling internationally and online. One of your most essential assets in this competitive industry is your brand.

Make 2025 the year you give brand registration serious attention if you haven’t already. It’s an investment in your peace of mind and your company’s future. Remember that your brand is your reputation, narrative, and client commitment. Take good care of it.