Some trademarks cannot be registered on absolute grounds. It’s important that your trademark does not fall in any of the categories below in order to be registrable:

  • your trademark does not function as a trademark, i.e. as a source indicator
  • your trademark clearly descriptive of goods or services
  • your trademark is generic and is merely the name of a product or service
  • your trademark is not distinctive, i.e. is not capable of distinguishing your products or services from products or services of other traders

Make sure you watch our video how to select a great trademark.


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