Descriptive trademarks are not registrable in many countries, including Canada, Australia, European Union and United Kingdom. So if your trademark is descriptive and you are filing in one of the countries listed above, it’s best to come up with another name.
In the US, they may be registered on the Supplemental Register – a special place where descriptive trademarks are registered.
The Supplemental Register does not cover the same legal bases of the Principal Register, but it is capable of legally distinguishing your business’ goods and services and offering you protection.
We discuss Supplemental Register in detail in our article.
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