This posed a problem, though, because my extremely bad Hebrew limited my prospects of finding a good job. Then I saw an English ad in a Tel Aviv newspaper that read, “An American attorney is looking for a trademark paralegal.” At the time I didn’t know what a paralegal was but, since the ad was in English, I thought I would use that to my advantage. I applied and was called for an interview. I met an American lawyer whose paralegal had suddenly left Israel to flee back to the US. He hired me on the spot. Over the next three years, I learned a lot about US trademark prosecution, as his practice was mainly US trademark law. In 2004 my husband and I immigrated to Canada, where a month later I found a job in the trademark department of a multi-national firm, Gowlings (now called Gowling WLG). During this time, I decided to become a licensed paralegal and, in 2007, successfully finished Vancouver Community College. At the same time that I started the college, I persuaded my boss to let me study to become a registered trademark agent.
I had incredible mentors, including the former president of the Canadian Intellectual Property Office. A trademark agent is the only position recognized to file and prosecute trademarks at the Trademarks Office. To become an agent, one must be a trademark agent trainee for two years and pass a very difficult exam. At the end of a two-year study, I took the Trademark Agent qualifying exam. Terrified of failing and becoming the subject of colleague’s jokes, I learned everything there is to know about trademarks and trademark law. It helped that I really enjoyed trademark law and felt I finally found my passion. Six months later, the results came. Not only did I pass the exam, I got the highest mark in Canada! I was overjoyed and became a trademark agent.
After seven years, I left Gowlings when my second son was born. I realized I couldn’t handle the 3-hour daily commute and 10 hour workday. I was lucky enough to find a firm that allowed me to work remotely. The arrangement worked so well that I even moved from Vancouver to Windsor while continuing to work for the company.
When my third son was born, a new idea was born with him: I dreamed about opening my own practice. It was scary and the unknown terrified me but I couldn’t resist the desire of finally working for myself. This is how Trademark Angel® came to be in 2017. Over the next 4 years the company grew from a one-man show (or rather a one-woman shown) to over 20 people. We work with clients from all over the world, but most of our clients are entrepreneurs and Amazon sellers based in North America, Europe, Australia and Asia.
Being a startup company ourselves at one point, we realize that cash flow can be a barrier between you and your goals. Between overhead capital, managing inventory, and marketing logistics, there’s enough on your plate. Throughout my career, I’ve seen countless people come for a quote on a trademark, learn what it would cost them, turn around and walk out, probably having given up on the idea for good. It shouldn’t be this way. The necessary step of obtaining a trademark should be as stress-free, affordable, and streamlined as possible. Nothing should stop you from achieving success, and we’re here to do our part. Our mission is to make trademarking affordable for everyone, including startups, without compromising the quality.
It’s what we do, we do it well, and it won’t put you through hell.
Let Trademark Angel help.
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